The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.

Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

　

Table of Contents

Part I The context of public relations　

What is Public Relations?　Sarah Roberts-Bowman　

Public Relations and Communications　Sarah Roberts-Bowman　

Public relations, politics and the media　Ian Somerville and Sahla Aroussi　

Public Relations and Management　Anne Gregory　

Ethics, professionalism and regulation　Alison Theaker　

Part II Strategic public relations　

Public relations and corporate communication　Emma Wood　

Public Relations and Corporate Identity　Emma Wood　

Risk, Issues and Crisis Management: A Collaborative Role for Public Relations　Heather Yaxley　

Public Relations and Corporate Social Responsibility　Ian Somerville and Emma Wood　

Measurement and evaluation　Mairead McCoy　

The public relations of globalisation　Averill Gordon

Part III Stakeholder public relations　

Media Relations in the Social Media Age Philip Young　

Internal Communications　Liam FitzPatrick　

Financial Communications　Mark Phillimore　

Public sector public relations　Simon Wakeman　

Consumer Public Relations　Michael Frohlich　

Business-to-business public relations　Loretta Milan　

Public relations and engagement in the not-for-profit sector　David Hamilton　

Using New Technology Effectively In Public Relations　Heather Yaxley　

Activism and public relations　Philip Young　

Part IV Shaping the future　

Future challenges for PR　Alison Theaker

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

"Like all complicated things, it began very simply"

Sarah Martin goes to university in York to study English and be free to reinvent herself. Soon, however, she finds herself locked in a tempestuous lesbian affair with Jules, whilst secretly lusting after her best friend Suzanne's boyfriend, Dick. Things get more complicated when her break up with Jules causes total writer's block and her writing professor threatens her with ejection from university if she doesn't turn in her major poetry project. Sarah discovers a secret store of Suzanne's poems and submits one as her own.

Then Suzanne dies suddenly. Sarah marries Dick.

Shifting from present to past and back, the pieces of Sarah's story start to fit together. Why is she so guilty? Where are the rest of Suzanne's poems? What happened the night of Suzanne's death?

Interwoven with the action, the scenery of Yorkshire, the Lake District, Cornwall, Greece and Petra provide a stunning backdrop to the revelations that could destroy Sarah's marriage.