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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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The Public Relations Strategic Toolkit - An Essential Guide to Successful Public Relations Practice (Paperback, 2nd edition)
Loot Price: R1,377
Discovery Miles 13 770
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The Public Relations Strategic Toolkit - An Essential Guide to Successful Public Relations Practice (Paperback, 2nd edition)
Expected to ship within 9 - 17 working days
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The Public Relations Strategic Toolkit presents guidance to
instruct and educate students and professionals of public relations
and corporate communications. Alison Theaker and Heather Yaxley
cover every aspect of critical practice, including definitions of
public relations, key theoretical concepts and both original and
established methodological approaches. Case studies and interviews
are featured to provide real-world context and advice for
professional development. The new edition is fully revised with
brand new case studies and updated content which reflect
significant developments in theory and contemporary practice. It
puts particular emphasis on the use of technology (including
automation) and social media in current public relations planning,
corporate communications and stakeholder engagement. The book is
divided into four parts; covering the profession, public relations
planning, corporate communication and stakeholder engagement.
Features include: definitions of key terms contemporary case
studies interviews with practitioners handy checklists practical
activities and assignments. By combining theory and practice, with
an invaluable insight from experts in the field, this guide will
introduce readers to all the professional skills needed for a
career in public relations.
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