Your success as a fitness professional depends on your ability to reliably deliver results to clients. In Secrets of Successful Program Design: A How-To Guide for Busy Fitness Professionals, noted fitness and program design expert Alwyn Cosgrove and his director of programming, Craig Rasmussen, share Alwyn's proven system for creating programs that take clients from where they are to where they want to be. You'll learn how to properly assess a client and design the most effective program based on their individual goal-whether that is fat loss, muscle and strength building, or improved overall conditioning. You'll also learn how to customize the training experience of your client on the fly, effectively progressing and regressing exercises according to day-to-day fluctuations in abilities and needs. This will ensure you are delivering the best results possible for each client every time they train. This guide to building training programs is supplemented with a selection of predesigned workouts that will draw on your skills for progressing and regressing exercises, saving you valuable time and energy while still allowing you to produce a personalized experience for your client. A reliable system-based approach to program design that consistently delivers results to every client-regardless of demographic profile, ability, or goals-will set your training business up for success in the incredibly competitive fitness market. CE exam available! For certified professionals, a companion continuing education exam can be completed after reading this book. The Secrets of Successful Program Design Online CE Exam may be purchased separately or as part of the Secrets of Successful Program Design With CE Exam package that includes both the book and the exam.

A revolutionary fitness plan for women, focusing on weightlifting to create a lean, strong, feminine physique
In "The New Rules of Lifting for Women," fitness experts and authors Lou Schuler and Alwyn Cosgrove continue their wildly popular "New Rules of Lifting "series with a comprehensive strength training, conditioning, and nutrition plan specifically designed to help women reap the benefits of weightlifting. Along with women's fitness expert Cassandra Forsythe, they show how stepping off the treadmill and into the weight room can help women get the body they want.
Contrary to popular belief, weight training will not cause women to "bulk up," but rather will create the properly conditioned muscles that will in turn increase metabolism and promote weight loss, and give women a lean, healthy look. "The New Rules of Lifting for Women" includes six months' worth of progressively challenging workouts that strip fat while increasing strength and building lean, head-turning muscle--all in two to three hours a week. The authors also provide an easy-to-use, customizable nutrition program that shows you how much to eat to reach your goals.
"The New Rules of Lifting for Women "provides a strengthand conditioning regimen to help every woman discover her most lean, strong, and beautiful self.

This title features ten workouts for both women and men and emphasises four major movements that do the most to change the way your body looks, feels and performs: squat, deadlift, push and pull.

Ten unique programs for fat loss, muscle gain, and strength improvement for beginners and elite lifters.
Want to get more out of your workout and spend less time in the gym? Many guys devote so many hours to lifting weight yet end up with so little to show for it. In many cases, the problem is simple: They aren't doing exercises based on the movements their bodies were designed to do. Six basic movements--the squat, deadlift, lunge, push, pull, and twist--use all of the body's major muscles. And, more important, they use those muscles in coordinated action, the way they were designed to work.
"The New Rules of Lifting," now in paperback and with more than one hundred photographs, gives you more than a year's worth of workouts based on these six basic movements. Whether you're a beginner, an experienced lifter looking for new challenges, or anything in between, you can mix and match the workouts to help you get bigger, stronger, and leaner. In addition, the comprehensive nutritional information provided makes "The New Rules of Lifting" a complete guide to reaching all your goals.
If you aren't using "The New Rules of Lifting," you aren't getting the best possible results.
Read Lou Shuler's posts on the Penguin Blog.

In this book, the title Get With The Program has a particularly important meaning for readers. The Celebrity Experts(r) who have written this book all wish you to enjoy great health. With time at a premium for the typical reader, they show you various programs and methods to follow in order to improve or maintain your good health. Working with clients who come to them in varying states of health and conditioning, these health and fitness coaches, the very same Celebrity Experts(r) have developed successful programs. Their clients range from professional and student athletes, as well as busy executives and retirees, all the way to pregnant-moms. They offer you information on proven programs that their clients use, and, without exception, discuss healthy living within the confines of fitness, nutrition, accountability and mindset. While they encourage you to Get With The Program, these Celebrity Expert(r) authors touch on a variety of topics, including developing a mindset to change your body to meet a goal. (You may have weight loss and time-constraint reasons as part of your requirements.) The importance of implementing their health routines to meet your goals will mean that you don't have to use the New Year's Resolution method for change (and its low success-rate) - which you may have tried before. It really is easier to Get With The Program to accomplish your goals... Cheers Here's to a happier and healthier f

Changing The Way Fitness Is Done In our eternal quest for good health and fitness, we often wish for a magic potion or pill to make us fit and keep us in good health forever. Most of us don't have the time to exercise and have become more and more sedentary as technology takes over, becoming glued to our desks. In the fitness industry, over the years, we have seen a dramatic decrease in the activity levels of clients showing up for their initial assessment. People are showing up in worse and worse shape each year. The advice from the Celebrity Experts in this book will turn this around with an approach that is changing the way fitness has been done in the past. The methods in this book don't take a lot of time and are extremely effective. These Celebrity Experts bring us the best results and the bodies we want, using their knowledge, experience and proven methods. Reading their chapters and following their advice will truly change your fitness, health and lifestyle, giving you the results you desire. The greatest wealth is health. Virgil

In "The New Rules of Lifting for Abs", Schuler and Cosgrove deliver more than the standard bunches-of-crunches approach to abdominal training. Although building those ab muscles is important-no question-Schuler and Cosgrove also help you understand that doing so is useless in isolation. That's why "The New Rules of Lifting for Abs" offers a full-spectrum conditioning system designed to get you stronger, leaner, more muscular, and more athletic. Within each workout, you'll get: dynamic warm-ups to help awaken and activate your muscles; core training to build balanced stability, endurance, and strength in your abs, lower back, and hips; strength training to increase your strength, power, and muscle mass; and metabolic work to burn fat and improve your overall conditioning. Debunking myths and focusing on the moves and techniques that burn fat, "The New Rules of Lifting for Abs" will have you shedding fat, building muscle, and showing off your lean, athletic midsection faster than you ever though possible.