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Proponents applaud location-based advertising as a way to bridge
the gap between online and physical customer experiences and
promote impulse purchases. Skeptics question whether location-based
marketing (LBM) will cause consumer burn-out and violate consumer
privacy if the data that is gathered through LBM is not used,
shared, protected, and stored properly. Companies engaging in LBM
should take measures to ensure customer privacy through stringent
opt-in policies and security safeguards. Enhancing Customer
Engagement Through Location-Based Marketing presents the main
techniques of geo-marketing, introduces the idea of a
"geo-marketing mix," and develops the mobile marketing concept
based on geolocation techniques. Covering key topics such as data
management, augmented location, and mobile targeting, this premier
reference source is ideal for business owners, entrepreneurs,
managers, marketers, policymakers, researchers, academicians,
practitioners, scholars, instructors, and students.
Within the past decade, marketing has experienced three major
challenges: generation gap, prosperity polarization, and digital
divide. The disconnect between older corporate executives and their
younger managers and customers has proven to be a significant
challenge. Digitalization brings fear of the unknown with the
threats of job loss and privacy concerns. However, it also brings
the promise of exponential growth and better living for humanity.
Businesses must break the divide to ensure that technological
advancement will move forward and not be welcomed with resentment.
Developing Relationships, Personalization, and Data Herald in
Marketing 5.0 contrasts the advantages and disadvantages of modern
marketing over traditional marketing and focuses on identifying how
companies and society can be benefited by the technological
advancement of marketing. Covering topics such as customer
engagement, neuromarketing, and review rating prediction, this
premier reference source is an essential resource for business
leaders, marketing professionals, students and educators of higher
education, university libraries, researchers, and academicians.
Blockchain is a digital, decentralized technology that is
continually growing and making quite a mark in digital marketing.
Blockchain has brought a drastic change to technology in the last
few years, and it is referred to as distributed ledger technology
(DLT), which makes the historical backdrop of any computerized
resource unalterable and straightforward using decentralization and
cryptographic hashing. Blockchain is transforming digital marketing
by removing companies' abilities to pull data from customers
without also offering to reimburse them for its value. Marketers
can leverage the technology's positive attributes that customers
are searching for in today's digital landscape, both in
transparency and data protection. In terms of digital marketing,
blockchain is one of the most important topics for its applications
in the marketing field. Blockchain Technology and Applications for
Digital Marketing provides insights on blockchain technology and
its applications in digital marketing. This book grants a
comprehensive understanding of how this technology is functioning
within modern marketing and how it can influence the future of the
digital marketing industry. The chapters cover the applications of
blockchain, benefits and challenges, disruptive innovations in
digital marketing, privacy and security concerns, and the recent
trends of blockchain in digital marketing. It is ideally intended
for marketers, advertisers, brand managers, executives, managers,
IT specialists and consultants, researchers, businesses,
practitioners, stakeholders, academicians, and students interested
in blockchain technology and its role in digital marketing.
With recent advancements in electronics, specifically nanoscale
devices, new technologies are being implemented to improve the
properties of automated systems. However, conventional materials
are failing due to limited mobility, high leakage currents, and
power dissipation. To mitigate these challenges, alternative
resources are required to advance electronics further into the
nanoscale domain. Carbon nanotube field-effect transistors are a
potential solution yet lack the information and research to be
properly utilized. Major Applications of Carbon Nanotube
Field-Effect Transistors (CNTFET) is a collection of innovative
research on the methods and applications of converting
semiconductor devices from micron technology to nanotechnology. The
book provides readers with an updated status on existing CNTs,
CNTFETs, and their applications and examines practical applications
to minimize short channel effects and power dissipation in
nanoscale devices and circuits. While highlighting topics including
interconnects, digital circuits, and single-wall CNTs, this book is
ideally designed for electrical engineers, electronics engineers,
students, researchers, academicians, industry professionals, and
practitioners working in nanoscience, nanotechnology, applied
physics, and electrical and electronics engineering.
Entrepreneurial ecosystems enhance economic activities and growth
in emerging economies. Such ecosystems sustain entrepreneurial
ventures that provide a great push to the economic engine of an
economy towards growth trajectory. The COVID-19 pandemic placed
huge pressure on the survival capacity of entrepreneurial ventures
and tested their resilience. Considering the special case of
emerging economies, institutions play a substantial role in
explaining the preferences of the business. Understanding the role
of institutions and resilience capability of entrepreneurial
ventures in emerging economies can provide suitable insights and
contributions towards entrepreneurial ventures. Institutions,
Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems
in Emerging Economies presents innovative research that helps
entrepreneurs to understand emerging economies in a better way and
to gain meaningful insights. It describes entrepreneurship as a way
to achieve the Sustainable Development Goals and overcome
institutional barriers and voids. Covering topics such as
government initiatives, sustainable entrepreneurship, and economic
growth, this premier reference source is an essential resource for
entrepreneurs, business leaders, managers, economists, government
officials, policymakers, libraries, students and faculty of higher
education, researchers, and academicians.
In many ways, the appearance of the metaverse is an unparalleled
progression. A number of new technologies have come together to
enable its vision. Augmented reality (AR) and virtual reality (VR)
headsets have become cheaper and more powerful improving the user
experience. Blockchain has enabled digital currencies and NFTs. The
new methods to transact and own digital goods are allowing creators
to monetize their activities through tokens. In addition to
monetization, and as a means to exchange value, token-holders can
also participate in the platform's governance (e.g., vote on
decisions). This democratic ownership economy coupled with the
possibility of interoperability could unlock immense economic
opportunities whereby digital goods and services are no longer
captive to a singular gaming platform or brand. As the world steps
into the metaverse, it is imperative to spark conversations with
all objects and those interacting within the next dimension.
Applying Metalytics to Measure Customer Experience in the Metaverse
introduces metalytics, a new perspective on analytics for the new
dimension of spatial and immersive Web 3.0. It presents the new
conversations in the elements of a new digital age converging at a
large scale. Covering topics such as big data analytics, financial
services, and network analysis, this premier reference source is an
essential resource for business leaders and executives, IT
managers, entrepreneurs, financial specialists, consultants,
statisticians, marketers, government officials, students and
educators of higher education, librarians, researchers, and
academicians.
The availability of big data, low-cost commodity hardware, and new
information management and analytic software have produced a unique
moment in the history of data analysis. The convergence of these
trends means that we have the capabilities required to analyze
astonishing data sets quickly and cost-effectively for the first
time in history. They represent a genuine leap forward and a clear
opportunity to realize enormous gains in terms of efficiency,
productivity, revenue, and profitability especially in digital
marketing. Data plays a huge role in understanding valuable
insights about target demographics and customer preferences. From
every interaction with technology, regardless of whether it is
active or passive, we are creating new data that can describe us.
If analyzed correctly, these data points can explain a lot about
our behavior, personalities, and life events. Companies can
leverage these insights for product improvements, business
strategy, and marketing campaigns to cater to the target customers.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision
Making in Digital Marketing aids understanding of big data in terms
of digital marketing for meaningful analysis of information that
can improve marketing efforts and strategies using the latest
digital techniques. The chapters cover a wide array of essential
marketing topics and techniques, including search engine marketing,
consumer behavior, social media marketing, online advertising, and
how they interact with big data. This book is essential for
professionals and researchers working in the field of analytics,
data, and digital marketing, along with marketers, advertisers,
brand managers, social media specialists, managers, sales
professionals, practitioners, researchers, academicians, and
students looking for the latest information on how big data is
being used in digital marketing strategies.
People have cultural boundaries. Their thinking and decisions are
affected by their cultural values and norms. Marketers implant
cultural values and standards in advertisements where consumers can
relate to the characters in the advertisements. To design a
cultural marketing advertisement, it is critical to pay attention
to what is going on in the culture and anticipate what issues will
hold in the future. Cultural Marketing and Metaverse for Consumer
Engagement highlights the importance of cultural marketing,
discusses how consumer beliefs are built and affected by cultural
marketing, and considers how culture acts as a base for the
marketing ecosystem. Covering key topics such as the digital era,
religion marketing, and consumer behavior, this premier reference
source is ideal for marketers, business owners, managers,
researchers, scholars, academicians, practitioners, instructors,
and students.
In 1812, Sir John Malcom, a Lieutenant General in the British Army wrote "A Sketch of the Sikhs," commonly believed to be the first account of the Sikhs written by a non-Sikh. In truth, soldiers, travelers, diplomats, missionaries, and scholars had provided accounts for many years before that. Drawing on this difficult-to-find material, the editors of this volume have compiled a unique source that offers a fascinating insight into the early developments in Sikh history. From the first ever written accounts of the Sikhs by Persian chroniclers of the Moghul Emperor to the travel diary of an Englishwoman, this volume contains material invaluable to those studying the evolution of the Sikh religion.
In 1812, Sir John Malcom, a Lieutenant General in the British Army wrote "A Sketch of the Sikhs," commonly believed to be the first account of the Sikhs written by a non-Sikh. In truth, soldiers, travelers, diplomats, missionaries, and scholars had provided accounts for many years before that. Drawing on this difficult-to-find material, the editors of this volume have compiled a unique source that offers a fascinating insight into the early developments in Sikh history. From the first ever written accounts of the Sikhs by Persian chroniclers of the Moghul Emperor to the travel diary of an Englishwoman, this volume contains material invaluable to those studying the evolution of the Sikh religion.
Imagine being able to target an audience made up of highly
qualified and purchase-ready prospects and easily building them
into loyal clients by anticipating their needs and hence offering
true value. This is the power of big data for digital marketing.
Big Data: A Roadmap for Successful Digital Marketing explores
recent trends in the use of big data to predict consumer behavior,
strategies to engage online customers, integration of big data with
other data sources, and its applications in social media analytics,
mobile marketing, search engine optimization and customer
relationship management. As the marketing world moves into a
data-focused future, the success of marketing efforts will be
wholly based on attention to detail in data analysis and
effectively acting on insights in order to implement changes that
will deliver improved results. This book will help professionals
succeed in their digital marketing efforts as well as provide food
for thought for students and researchers in the fields of digital
marketing, customer behavior and big data analytics.
Ink Tales reinvigorates fairy tales and myths from around the
world, breaking barriers and challenging stereotypes throughout.
Illustrated by Inkquisitive (Amandeep Singh) in his vibrant
signature Indian inks, each story is accessible and visually
inspiring. Travel across oceans and discover the vengeful wrath of
a River God in Kayo Chingonyi's West African tale. Soar too close
to the sun with Inua Ellam's timely story of a young refugee girl.
Fly to a mysterious castle inhabited by a cursed prince with Helen
Mort's retelling of East of the Sun, West of the Moon. Uncover the
truth of #Bluebeard with Joelle Taylor's modernised fairy tale.
Look to the constellations with Will Harris' futuristic Greek
tragedy, and never, ever answer to your name in Malika Booker's
Trinidadian recreation of the Dwen. Bedtime Stories for the End of
the World is produced in partnership with the ground-breaking
poetry podcast of the same name. The six featured poets draw on
their own experience, adding a new dimension to an existing tale.
'Bedtime Stories for the End of the World' is a spoken word and
poetry podcast about the power of myth and the politics of
storytelling. The podcast asks some of the UK's top poets to
re-imagine their favourite myths, fairy tales and legends - the
stories they want to keep and protect for the future. It also
involves an annual live event, creating a tangible and accessible
experience for existing and new audiences. Reimagined tales include
Icarus, the legend of the Zambezi River God, East of the Sun West
of the Moon, Bluebeard, Philoctetes and the Trinidadian folklore
figure 'douen'.
People have cultural boundaries. Their thinking and decisions are
affected by their cultural values and norms. Marketers implant
cultural values and standards in advertisements where consumers can
relate to the characters in the advertisements. To design a
cultural marketing advertisement, it is critical to pay attention
to what is going on in the culture and anticipate what issues will
hold in the future. Cultural Marketing and Metaverse for Consumer
Engagement highlights the importance of cultural marketing,
discusses how consumer beliefs are built and affected by cultural
marketing, and considers how culture acts as a base for the
marketing ecosystem. Covering key topics such as the digital era,
religion marketing, and consumer behavior, this premier reference
source is ideal for marketers, business owners, managers,
researchers, scholars, academicians, practitioners, instructors,
and students.
Proponents applaud location-based advertising as a way to bridge
the gap between online and physical customer experiences and
promote impulse purchases. Skeptics question whether location-based
marketing (LBM) will cause consumer burn-out and violate consumer
privacy if the data that is gathered through LBM is not used,
shared, protected, and stored properly. Companies engaging in LBM
should take measures to ensure customer privacy through stringent
opt-in policies and security safeguards. Enhancing Customer
Engagement Through Location-Based Marketing presents the main
techniques of geo-marketing, introduces the idea of a
"geo-marketing mix," and develops the mobile marketing concept
based on geolocation techniques. Covering key topics such as data
management, augmented location, and mobile targeting, this premier
reference source is ideal for business owners, entrepreneurs,
managers, marketers, policymakers, researchers, academicians,
practitioners, scholars, instructors, and students.
Within the past decade, marketing has experienced three major
challenges: generation gap, prosperity polarization, and digital
divide. The disconnect between older corporate executives and their
younger managers and customers has proven to be a significant
challenge. Digitalization brings fear of the unknown with the
threats of job loss and privacy concerns. However, it also brings
the promise of exponential growth and better living for humanity.
Businesses must break the divide to ensure that technological
advancement will move forward and not be welcomed with resentment.
Developing Relationships, Personalization, and Data Herald in
Marketing 5.0 contrasts the advantages and disadvantages of modern
marketing over traditional marketing and focuses on identifying how
companies and society can be benefited by the technological
advancement of marketing. Covering topics such as customer
engagement, neuromarketing, and review rating prediction, this
premier reference source is an essential resource for business
leaders, marketing professionals, students and educators of higher
education, university libraries, researchers, and academicians.
Entrepreneurial ecosystems enhance economic activities and growth
in emerging economies. Such ecosystems sustain entrepreneurial
ventures that provide a great push to the economic engine of an
economy towards growth trajectory. The COVID-19 pandemic placed
huge pressure on the survival capacity of entrepreneurial ventures
and tested their resilience. Considering the special case of
emerging economies, institutions play a substantial role in
explaining the preferences of the business. Understanding the role
of institutions and resilience capability of entrepreneurial
ventures in emerging economies can provide suitable insights and
contributions towards entrepreneurial ventures. Institutions,
Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems
in Emerging Economies presents innovative research that helps
entrepreneurs to understand emerging economies in a better way and
to gain meaningful insights. It describes entrepreneurship as a way
to achieve the Sustainable Development Goals and overcome
institutional barriers and voids. Covering topics such as
government initiatives, sustainable entrepreneurship, and economic
growth, this premier reference source is an essential resource for
entrepreneurs, business leaders, managers, economists, government
officials, policymakers, libraries, students and faculty of higher
education, researchers, and academicians.
In many ways, the appearance of the metaverse is an unparalleled
progression. A number of new technologies have come together to
enable its vision. Augmented reality (AR) and virtual reality (VR)
headsets have become cheaper and more powerful improving the user
experience. Blockchain has enabled digital currencies and NFTs. The
new methods to transact and own digital goods are allowing creators
to monetize their activities through tokens. In addition to
monetization, and as a means to exchange value, token-holders can
also participate in the platform's governance (e.g., vote on
decisions). This democratic ownership economy coupled with the
possibility of interoperability could unlock immense economic
opportunities whereby digital goods and services are no longer
captive to a singular gaming platform or brand. As the world steps
into the metaverse, it is imperative to spark conversations with
all objects and those interacting within the next dimension.
Applying Metalytics to Measure Customer Experience in the Metaverse
introduces metalytics, a new perspective on analytics for the new
dimension of spatial and immersive Web 3.0. It presents the new
conversations in the elements of a new digital age converging at a
large scale. Covering topics such as big data analytics, financial
services, and network analysis, this premier reference source is an
essential resource for business leaders and executives, IT
managers, entrepreneurs, financial specialists, consultants,
statisticians, marketers, government officials, students and
educators of higher education, librarians, researchers, and
academicians.
The availability of big data, low-cost commodity hardware, and new
information management and analytic software have produced a unique
moment in the history of data analysis. The convergence of these
trends means that we have the capabilities required to analyze
astonishing data sets quickly and cost-effectively for the first
time in history. They represent a genuine leap forward and a clear
opportunity to realize enormous gains in terms of efficiency,
productivity, revenue, and profitability especially in digital
marketing. Data plays a huge role in understanding valuable
insights about target demographics and customer preferences. From
every interaction with technology, regardless of whether it is
active or passive, we are creating new data that can describe us.
If analyzed correctly, these data points can explain a lot about
our behavior, personalities, and life events. Companies can
leverage these insights for product improvements, business
strategy, and marketing campaigns to cater to the target customers.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision
Making in Digital Marketing aids understanding of big data in terms
of digital marketing for meaningful analysis of information that
can improve marketing efforts and strategies using the latest
digital techniques. The chapters cover a wide array of essential
marketing topics and techniques, including search engine marketing,
consumer behavior, social media marketing, online advertising, and
how they interact with big data. This book is essential for
professionals and researchers working in the field of analytics,
data, and digital marketing, along with marketers, advertisers,
brand managers, social media specialists, managers, sales
professionals, practitioners, researchers, academicians, and
students looking for the latest information on how big data is
being used in digital marketing strategies.
Blockchain is a digital, decentralized technology that is
continually growing and making quite a mark in digital marketing.
Blockchain has brought a drastic change to technology in the last
few years, and it is referred to as distributed ledger technology
(DLT), which makes the historical backdrop of any computerized
resource unalterable and straightforward using decentralization and
cryptographic hashing. Blockchain is transforming digital marketing
by removing companies' abilities to pull data from customers
without also offering to reimburse them for its value. Marketers
can leverage the technology's positive attributes that customers
are searching for in today's digital landscape, both in
transparency and data protection. In terms of digital marketing,
blockchain is one of the most important topics for its applications
in the marketing field. Blockchain Technology and Applications for
Digital Marketing provides insights on blockchain technology and
its applications in digital marketing. This book grants a
comprehensive understanding of how this technology is functioning
within modern marketing and how it can influence the future of the
digital marketing industry. The chapters cover the applications of
blockchain, benefits and challenges, disruptive innovations in
digital marketing, privacy and security concerns, and the recent
trends of blockchain in digital marketing. It is ideally intended
for marketers, advertisers, brand managers, executives, managers,
IT specialists and consultants, researchers, businesses,
practitioners, stakeholders, academicians, and students interested
in blockchain technology and its role in digital marketing.
With recent advancements in electronics, specifically nanoscale
devices, new technologies are being implemented to improve the
properties of automated systems. However, conventional materials
are failing due to limited mobility, high leakage currents, and
power dissipation. To mitigate these challenges, alternative
resources are required to advance electronics further into the
nanoscale domain. Carbon nanotube field-effect transistors are a
potential solution yet lack the information and research to be
properly utilized. Major Applications of Carbon Nanotube
Field-Effect Transistors (CNTFET) is a collection of innovative
research on the methods and applications of converting
semiconductor devices from micron technology to nanotechnology. The
book provides readers with an updated status on existing CNTs,
CNTFETs, and their applications and examines practical applications
to minimize short channel effects and power dissipation in
nanoscale devices and circuits. While highlighting topics including
interconnects, digital circuits, and single-wall CNTs, this book is
ideally designed for electrical engineers, electronics engineers,
students, researchers, academicians, industry professionals, and
practitioners working in nanoscience, nanotechnology, applied
physics, and electrical and electronics engineering.
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