Imagine being able to target an audience made up of highly
qualified and purchase-ready prospects and easily building them
into loyal clients by anticipating their needs and hence offering
true value. This is the power of big data for digital marketing.
Big Data: A Roadmap for Successful Digital Marketing explores
recent trends in the use of big data to predict consumer behavior,
strategies to engage online customers, integration of big data with
other data sources, and its applications in social media analytics,
mobile marketing, search engine optimization and customer
relationship management. As the marketing world moves into a
data-focused future, the success of marketing efforts will be
wholly based on attention to detail in data analysis and
effectively acting on insights in order to implement changes that
will deliver improved results. This book will help professionals
succeed in their digital marketing efforts as well as provide food
for thought for students and researchers in the fields of digital
marketing, customer behavior and big data analytics.
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