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Zur Kompatibilitat von Marken- und Vertriebsmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.): Andrea... Zur Kompatibilitat von Marken- und Vertriebsmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.)
Andrea Skimutis; Foreword by Klaus Barth
R1,942 Discovery Miles 19 420
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Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschaftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Handler, Vertriebsschiene).

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