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Zur Kompatibilitat von Marken- und Vertriebsmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.) Loot Price: R1,942
Discovery Miles 19 420
Repayment Terms: R182 pm x 12*
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Zur Kompatibilitat von Marken- und Vertriebsmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.): Andrea...

Zur Kompatibilitat von Marken- und Vertriebsmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.)

Andrea Skimutis; Foreword by Klaus Barth

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Loot Price R1,942 Discovery Miles 19 420 | Repayment Terms: R182 pm x 12*

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Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschaftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Handler, Vertriebsschiene).

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: June 2005
First published: 2005
Authors: Andrea Skimutis
Foreword by: Klaus Barth
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 324
Edition: 2005 ed.
ISBN-13: 978-3-8350-0040-7
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0040-3
Barcode: 9783835000407

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