This lavish publication celebrates the gentleman's search for the perfect sartorial detail, the ideal accessory, or beautiful gift for a loved one. Presented through the eyes of a connoisseur looking for quality and bepoke goods in London's key stylistic historic periods, it tells the stories of the personalities, shop-keepers and mastercraftsmen who have animated the business of luxury goods for centuries. The book is arranged chronologically in six chapters, each followed by three or four profiles of British luxury marques. A reference section presents the London gentleman's social world, from the shopping arcades to classic hotels and the member's clubs and antiquarians in between. This is the perfect book for the man who has everything.

Known as the founding tailor of Savile Row, Henry Poole & Co. has been dressing the world's most important men and women for over two centuries. Their craft of bespoke tailoring has been meticulously documented through the generations in a complete set of ledgers. Telling the story of Poole's most colourful characters in six chapters, this fascinating account distills Sherwood's research into sixty iconic customers, men and women. Each client is profiled with details of their signature garment and connections with Poole's. From artists and writers, such as Henri de Toulouse-Lautrec and Wilkie Collins, to financiers J. P. Morgan and Baron Ferdinand de Rothschild, this book offers a unique window into an establishment at the very heart of 19th- and 20th-century public life. Illustrated with historic portraits and atmospheric photography of the premises as they are today, this intimate glimpse into the private lives of some of history's most influential figures is essential reading for anyone interested Savile Row, the relationship between power and being well-dressed, and the evolution of style.