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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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The Economics of Professional Road Cycling (Hardcover, 2nd ed. 2022)
Loot Price: R3,988
Discovery Miles 39 880
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The Economics of Professional Road Cycling (Hardcover, 2nd ed. 2022)
Series: Sports Economics, Management and Policy, 19
Expected to ship within 12 - 17 working days
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This volume brings together current academic research and knowledge
on the economics and management of professional road cycling. Each
chapter treats a particular economic aspect of the sport, from
organizational structure to marketing, finance, media coverage,
labor, strategic behavior, and competitive balance. By discussing
the existing research and complementing it with the newest
concepts, ideas and data on professional road cycling, this book
sets an agenda for further academic research while providing
insights for all stakeholders in cycling: governments, cycling's
governing bodies, team managers, race organizers, sponsors, media.
Furthermore, the unique characteristics of the sport of cycling
explored within this text inform broader management and industrial
organization research, as they extend analyses of team labor,
broadcast revenue generation, and sponsorship financing models.
Revised and updated for the second edition, this volume includes
new chapters on women's professional road cycling, the economic
impact of hosting major cycling events, and the willingness to pay
for professional road cycling events. This book is equally of
interest to academic researchers, students studying sports
economics, and policy makers, such as race organizers, team
managers, and sponsors.
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