This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020-2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations - people and relationships - when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization's decisions. The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain. Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

Preparese para abrir la puerta que conduce a lo desconocido

A las puertas de la Segunda Guerra Mundial, el teniente Thomas Campbell recibe el extracto de un misterioso diario que habla de la lucha entre el bien y el mal, donde la humanidad, sin saberlo, juega el papel protagonico. Junto al coronel Harrington y su nieta, Thomas se sumergira en una batalla que trasciende a la frontera de lo sobrenatural. La ficcion se transforma en sobrecogedora realidad hasta tal punto que solo la fe pervive. En mitad de todo el conflicto, un poderoso objeto, buscado por aliados y enemigos, sera la clave para salvar o destruir a toda la humanidad: la espada del arcangel Miguel.

Raquildis continua liderando la Corporacion... desde el otro mundo. Alli su conciencia ha adquirido el dominio total de todas las cosas, transformandole en alguien semejante a un dios. A traves del praemortis dicta sus ordenes al general Gregger Wallace, quien tiene la ciudad de Pinaculo sometida bajo una ley marcial. Los soldados de la Guardia ocupan cada esquina y los confesores rondan constantemente las calles. Entretanto, las familias nobles, con Luther Gallagher a la cabeza, buscan el modo de que Gregger nombre un nuevo lider, pero desconocen que Raquildis reserva un oscuro plan para ellos, y que de no obedecer, seran condenados a un tormento para toda la eternidad. La Voragine se aproxima. Los Cuervos los saben. Stark aguarda pacientemente a que Leandra despierte de un trance que la mantiene entre dos universos. Su hermano, Aadil, desconoce aun que esta a punto de jugar un importante papel en la salvacion de toda la humanidad. El fin del mundo esta cerca. La humanidad pronto se enfrentara a la ultima de las tormentas. Solo Leandra puede evitar que todo se colapse, que todas las almas sean condenadas para siempre; sin embargo, el precio a pagar es alto. Tendra que enfrentarse a sus miedos, al terror que la acosa desde su juventud, a la mismisima personalidad de Marcus Haggar.