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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (Hardcover)
Loot Price: R2,629
Discovery Miles 26 290
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(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (Hardcover)
Series: Advances in Public Relations and Communication Management
Expected to ship within 9 - 15 working days
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We live in evolving societies that undergo profound and rapid
transformations, and trust and reputation are at risk in a dynamic,
disruptive, and uncertain world. How issues are approached in
public relations and communication management will determine the
future of the field and practice. In this complex scenario, going
back to the basic elements of public relations - people and
relationships - when managing communications is more important than
ever before. (Re)discovering the Human Element in Public Relations
and Communication Management in Unpredictable rethinks what it
means to put the person at the center of the organization's
decisions. The chapters explore different aspects of how public
relations and communication management address the challenges of
change in unpredictable times, while considering the human element
and the people behind communication. The research was selected from
a large number of peer-reviewed contributions to the 2021 Annual
Congress of the European Public Relations Education and Research
Association (EUPRERA), hosted by Universidad de Navarra in Spain.
Advances in Public Relations and Communication Management (APCRM)
is a publication of the European Public Relations Education and
Research Association (EUPRERA). Each volume includes contributions
from EUPRERA's annual congress and follow the theme of each event.
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