0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Buy Now

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (Hardcover) Loot Price: R2,629
Discovery Miles 26 290
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (Hardcover): Natalia...

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (Hardcover)

Natalia Rodriguez-Salcedo, Angeles Moreno, Sabine Einwiller, Monica Recalde

Series: Advances in Public Relations and Communication Management

 (sign in to rate)
Loot Price R2,629 Discovery Miles 26 290 | Repayment Terms: R246 pm x 12*

Bookmark and Share

Expected to ship within 9 - 15 working days

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations - people and relationships - when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization's decisions. The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain. Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Series: Advances in Public Relations and Communication Management
Release date: February 2023
First published: 2023
Editors: Natalia Rodriguez-Salcedo • Angeles Moreno • Sabine Einwiller • Monica Recalde
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Hardcover
Pages: 304
ISBN-13: 978-1-80382-898-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 1-80382-898-6
Barcode: 9781803828985

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Handbook Of Public Relations
Irma Meyer, Dalien Rene Benecke, … Paperback R599 R515 Discovery Miles 5 150
Personal Selling
M C Cant, A Drotsky Paperback R413 R364 Discovery Miles 3 640
Dynamics Of Public Relations And…
Annette Clear, Maritha Pritchard, … Paperback R507 R409 Discovery Miles 4 090
Public Relations - Theory And Practice
Paperback R349 R308 Discovery Miles 3 080
Customer Services
M C Cant Paperback R320 R282 Discovery Miles 2 820
Outside-in Service Design - A Practical…
Amir Azizpour Paperback R883 Discovery Miles 8 830
Public Relations
Edward L Bernays Hardcover R799 R686 Discovery Miles 6 860
Public management in the information age
F. Minnaar, K. Bekker Book R620 R573 Discovery Miles 5 730
Personal Branding For Entrepreneurs…
Donna Rachelson Paperback R170 R136 Discovery Miles 1 360
Trust Signals - Brand Building in a…
Scott Baradell Hardcover R714 R605 Discovery Miles 6 050
Key Marketing Metrics - The 50+ Metrics…
Neil Bendle, Paul Farris, … Paperback R1,170 R997 Discovery Miles 9 970
Cut the Yo-Yo
Len Schwartz Hardcover R487 Discovery Miles 4 870

See more

Partners