Communication Excellence - How to Develop, Manage and Lead Exceptional Communications (Paperback, 1st ed. 2017)

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	April 2017
First published:	2017
Authors:	Ralph Tench • Dejan Vercic • Ansgar Zerfass • Angeles Moreno • Piet Verhoeven
Dimensions:	235 x 155 x 15mm (L x W x T)
Format:	Paperback
Pages:	215
Edition:	1st ed. 2017
ISBN-13:	978-3-319-48859-2
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	3-319-48859-7
Barcode:	9783319488592

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