Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and, most recently, "Renovate Before You Innovate" "There is a change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss Praise for "Next":
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly"