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Books > Business & Economics > Business & management > Business strategy
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Good for Business - The Rise of the Conscious Corporation (Paperback)
Loot Price: R437
Discovery Miles 4 370
You Save: R86
(16%)
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Good for Business - The Rise of the Conscious Corporation (Paperback)
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List price R523
Loot Price R437
Discovery Miles 4 370
You Save R86 (16%)
Expected to ship within 10 - 15 working days
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Today, having a respected brand matters a lot, and corporations
from Wal-Mart to GE are transforming the way they do business to
earn their customers' loyalty. In this timely book, a diverse group
of branding gurus illustrate how the most dynamic companies of
today are charting a new path for the corporate brand of tomorrow
through four key elements: Purpose beyond Profit, Humanized
Leadership, Corporate Consciousness, and Collaborative
Partnerships. Going forward, corporate culture and social
responsibility will sit at the center of brand strategy.
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