Good for Business - The Rise of the Conscious Corporation (Paperback)

Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 2010
First published:	November 2010
Authors:	Andrew Benett • Ann O'Reilly • Cavas Gobhai • Greg Welch
Dimensions:	224 x 143 x 15mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-0-230-10345-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	0-230-10345-6
Barcode:	9780230103450

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