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Integrated Marketing Communications (Paperback, 6th edition): Terence Shimp, Bill Chitty, Edwina Luck, Nigel Barker, J Craig... Integrated Marketing Communications (Paperback, 6th edition)
Terence Shimp, Bill Chitty, Edwina Luck, Nigel Barker, J Craig Andrews, …
R1,311 R1,172 Discovery Miles 11 720 Save R139 (11%)
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Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.

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