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The Era of Chinese Multinationals - Competing for Global Dominance (Paperback): Lourdes Casanova, Anne Miroux The Era of Chinese Multinationals - Competing for Global Dominance (Paperback)
Lourdes Casanova, Anne Miroux
R2,051 Discovery Miles 20 510 Ships in 10 - 15 working days

Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.

Innovation from Emerging Markets - From Copycats to Leaders (Paperback): Fernanda Cahen, Lourdes Casanova, Anne Miroux Innovation from Emerging Markets - From Copycats to Leaders (Paperback)
Fernanda Cahen, Lourdes Casanova, Anne Miroux
R825 Discovery Miles 8 250 Ships in 10 - 15 working days

In recent years, emerging markets have come to represent the largest share of global GDP and have made gains in economic development and political influence. In turn, emerging market companies have taken on a new level of importance in driving innovation, local development and global competition. Advancing an integrative view that captures the diversity of innovation among companies in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. Building upon research conducted by the Emerging Multinational Research Network (EMRN) in collaboration with several universities in North and South America, Europe and China, this rich and expansive collection includes studies of innovation in regions yet to receive focused analysis in the field. The authors also re-examine dominant theories of innovation and capability creation based on a broad range of case studies and research insights. Offering a taxonomy of emerging market innovations, this collection reveals the unique drivers, types, and outcomes of innovation in emerging markets.

Innovation from Emerging Markets - From Copycats to Leaders (Hardcover): Fernanda Cahen, Lourdes Casanova, Anne Miroux Innovation from Emerging Markets - From Copycats to Leaders (Hardcover)
Fernanda Cahen, Lourdes Casanova, Anne Miroux
R3,487 R2,942 Discovery Miles 29 420 Save R545 (16%) Ships in 10 - 15 working days

In recent years, emerging markets have come to represent the largest share of global GDP and have made gains in economic development and political influence. In turn, emerging market companies have taken on a new level of importance in driving innovation, local development and global competition. Advancing an integrative view that captures the diversity of innovation among companies in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. Building upon research conducted by the Emerging Multinational Research Network (EMRN) in collaboration with several universities in North and South America, Europe and China, this rich and expansive collection includes studies of innovation in regions yet to receive focused analysis in the field. The authors also re-examine dominant theories of innovation and capability creation based on a broad range of case studies and research insights. Offering a taxonomy of emerging market innovations, this collection reveals the unique drivers, types, and outcomes of innovation in emerging markets.

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