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Innovation from Emerging Markets - From Copycats to Leaders (Paperback)
Loot Price: R852
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Innovation from Emerging Markets - From Copycats to Leaders (Paperback)
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In recent years, emerging markets have come to represent the
largest share of global GDP and have made gains in economic
development and political influence. In turn, emerging market
companies have taken on a new level of importance in driving
innovation, local development and global competition. Advancing an
integrative view that captures the diversity of innovation among
companies in emerging markets, this book highlights the rapid
evolution of emerging markets from imitators to innovation leaders.
Building upon research conducted by the Emerging Multinational
Research Network (EMRN) in collaboration with several universities
in North and South America, Europe and China, this rich and
expansive collection includes studies of innovation in regions yet
to receive focused analysis in the field. The authors also
re-examine dominant theories of innovation and capability creation
based on a broad range of case studies and research insights.
Offering a taxonomy of emerging market innovations, this collection
reveals the unique drivers, types, and outcomes of innovation in
emerging markets.
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