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This book shows how the unique characteristics of traditionally
differentiated media continue to determine narrative despite the
recent digital convergence of media technologies. The author argues
that media are now each largely defined by distinctive industrial
practices that continue to preserve their identities and condition
narrative production. Furthermore, the book demonstrates how a
given medium's variability in institutional and technological
contexts influences diverse approaches to storytelling. By
connecting US film, television, comic book and video game
industries to their popular fictional characters and universes;
including Star Wars, Batman, Game of Thrones and Grand Theft Auto;
the book identifies how differences in industrial practice between
media inform narrative production. This book is a must read for
students and scholars interested in transmedia storytelling.
This book brings genre back to the forefront of the current
transmedia trend. Genres are perhaps the most innately transmedial
of media constructs, formed as they are from all kinds of
industrial, technological and discursive phenomena. Yet, few have
considered how genre works in a multiplatform context. This book
does precisely that, making a uniquely transmedial contribution to
the study of genre in the age of media convergence. The book
interrogates how industrial, technological and participatory
transformations of digital platforms and emerging technologies
reshape workings of genre. The authors consider franchises such as
Star Wars, streaming platforms such as Netflix, catch-up services
such as ITV Hub, creative technologies such as virtual reality, and
beyond. In setting the stage for the revival of genre theory in
contemporary transmedia scholarship, this book pushes forward
understandings of multiplatform media and the emerging form and
function of genre across contemporary culture.
This book shows how the unique characteristics of traditionally
differentiated media continue to determine narrative despite the
recent digital convergence of media technologies. The author argues
that media are now each largely defined by distinctive industrial
practices that continue to preserve their identities and condition
narrative production. Furthermore, the book demonstrates how a
given medium's variability in institutional and technological
contexts influences diverse approaches to storytelling. By
connecting US film, television, comic book and video game
industries to their popular fictional characters and universes;
including Star Wars, Batman, Game of Thrones and Grand Theft Auto;
the book identifies how differences in industrial practice between
media inform narrative production. This book is a must read for
students and scholars interested in transmedia storytelling.
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