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This comprehensive volume includes new contributions in research by
Ibero-American specialists in tourism analysis. The chapters deal
with outstanding areas of interest at the level of tourism
research, both from the professional and academic perspectives in
the Ibero-American region. The content spreads along a number of
varied topics like the urban destination planning from an
architectural point of view, the creation of new magic villages in
Mexico, the management of natural and wildlife areas, and a new
focus on the blue growth strategy from a circular economy´s
perspective. There are chapters that provide new insights on cruise
passengers profiling and discuss new methodologies to compute the
impact of this type of vacational travelling for the territories
involved. The book also examines the new areas of tourism in the
market, like wine tourism and border medical tourism in Mexico.
Tourism Research in Ibero-America: Urban Destinations, Sustainable
Approaches and New Products postulates new perspectives in the
study of the Trans-Atlantic’s shared interest for the tourism and
hospitality activities, with fresh and up-to date methodologies. It
analyses the current situation of the tourism sector for the whole
Ibero-American world, including The Americas, Spain, and Portugal
and will be of great interest to a wide audience. The chapters in
this book were originally published as a special issue of Anatolia.
Marketing Places and Spaces' covers a broad range of issues that
hospitality and tourism executives will benefit from addressing,
but frequently forget to do so. To provide an indication of the
broad range and exciting coverage of issues, here are a few titles
of the 21 chapters in the volume: Conceptualizing the Value
Co-creation Challenges for Tourist Destinations: a Supply-Side
Perspective; The Emotional Attachment Built through the Attitudes
and Managerial Approach to Place Marketing and Branding - The
Golden City of Kremnica, Slovakia; Events as a Differentiation
Strategy for Tourist Destinations; How do Tourists Turn Space into
Place? - A Conceptualisation for Sustainable Place Marketing; the
Influence of Slow City in the Context of Sustainable Destination
Marketing; Wedding-based Tourism Development: Insights from an
Italian Context.Authors include tourism researchers working in
Finland, UK, Macau, Japan, New Zealand, and beyond. A practical
strategy guide and an in-depth complement with extensions to
Elizabeth Gilbert's 'Eat Pray Love' for hospitality and tourism
professionals and educators is the relevant perspective that
'Marketing Places and Spaces' provides.
This comprehensive volume includes new contributions in research by
Ibero-American specialists in tourism analysis. The chapters deal
with outstanding areas of interest at the level of tourism
research, both from the professional and academic perspectives in
the Ibero-American region. The content spreads along a number of
varied topics like the urban destination planning from an
architectural point of view, the creation of new magic villages in
Mexico, the management of natural and wildlife areas, and a new
focus on the blue growth strategy from a circular economys
perspective. There are chapters that provide new insights on cruise
passengers profiling and discuss new methodologies to compute the
impact of this type of vacational travelling for the territories
involved. The book also examines the new areas of tourism in the
market, like wine tourism and border medical tourism in Mexico.
Tourism Research in Ibero-America: Urban Destinations, Sustainable
Approaches and New Products postulates new perspectives in the
study of the Trans-Atlantic's shared interest for the tourism and
hospitality activities, with fresh and up-to date methodologies. It
analyses the current situation of the tourism sector for the whole
Ibero-American world, including The Americas, Spain, and Portugal
and will be of great interest to a wide audience. The chapters in
this book were originally published as a special issue of Anatolia.
This book offers a wealth of new views and interpretations of
well-being in tourism, emphasizing the role that co-creation - the
creation or enhancement of value through tourist engagement with
tourism providers and other tourists - is increasingly playing in
enriching tourist experiences. A combination of theoretical and
empirically based contributions relating to various tourism
contexts shed light on existing and potential contributions of
tourists and destination providers to tourist well-being. Readers
will find novel and compelling insights into both the very nature
of wellbeing as perceived by the tourist and the opportunities that
are emerging as tourists become savvy decision-makers capable of
activating their own networks and resources in order to shape their
experiences. The book will be of interest for all who wish to learn
more about the character and the construction of well-being within
tourism, the relationship of well-being to a range of factors, and
the ways in which tourism operators can assist tourists in creating
high-value experiences.
This book offers a wealth of new views and interpretations of
well-being in tourism, emphasizing the role that co-creation - the
creation or enhancement of value through tourist engagement with
tourism providers and other tourists - is increasingly playing in
enriching tourist experiences. A combination of theoretical and
empirically based contributions relating to various tourism
contexts shed light on existing and potential contributions of
tourists and destination providers to tourist well-being. Readers
will find novel and compelling insights into both the very nature
of wellbeing as perceived by the tourist and the opportunities that
are emerging as tourists become savvy decision-makers capable of
activating their own networks and resources in order to shape their
experiences. The book will be of interest for all who wish to learn
more about the character and the construction of well-being within
tourism, the relationship of well-being to a range of factors, and
the ways in which tourism operators can assist tourists in creating
high-value experiences.
Tourism is seen as a way of promoting a nation's history or
heritage. This is especially resonant for countries such as Iran
which is home to one of the world's oldest continuous major
civilizations, with its historical and urban settlements dating
back to 4000 BC. However, the mere existence of historical and
cultural resources is not sufficient to develop a country as an
international destination. Building on comparatively limited
tourism and hospitality research on Iran as a destination, and
being mindful of recent political, cultural, and social transitions
there, Experiencing Persian Heritage: Perspectives and Challenges
is developed as an essential reference for destination development
in emerging international destinations similar to Iran--rich in
history, culture, heritage, and ethnic and natural diversities.
These constitute the unique substances for image formulation,
marketing, and competitive and global positioning. The topics
advanced in this volume summarize a number of relevant challenges
and opportunities for practical applications in hospitality and
tourism. The book will be of interest to national and international
tourism authorities, postgraduate students, and faculty members in
tourism, marketing, heritage management, history and anthropology.
This book features a selection of the best papers presented during
the 8th ATMC (Advances in Tourism Marketing Conference) of 2019.
With contributions from internationally regarded academic experts,
this edited collection addresses two major challenges for the
tourism industry. Firstly, the criticism that tourism marketing is
exploitative and fuels hedonistic consumerism. This volume seeks to
illustrate that marketing skills and techniques can also be used
for the good purposes, by understanding market needs, designing
more sustainable products and identifying more persuasive methods
of communication to transform tourist unsustainable behaviours. The
contributions in this volume present theories, methods and results
for enhancing such techniques for more sustainable marketing.
Secondly, the challenge of new and growing collaborative business
models, with champions as Airbnb or Uber, that are often presented
as more sustainable than traditional ones, as they empower ordinary
people and promote the shared use of resources. This volume
explores how sharing practices in business raises new social
challenges and the ethical questions that arise as a consequence.
Sustainable and Collaborative Tourism in a Digital World offers
discussion and insights from some of the world experts in the area
as to how tourism marketing can evolve and advance to rise-up to
these new challenges and opportunities. Part of the Advances in
Tourism Marketing Series - a series of cutting-edge
research-informed edited books that introduce the reader to a range
of contemporary marketing phenomena in the domain of travel and
tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz
Eylul University, Turkey and Antonia Correia, Universidade do
Algarve, Portugal.
Culture is the entangling web of symbols, sounds, rituals, rites
and practices by which we become persons and by which we can grow.
Culture is often the reason for travel, and both bargain and
barrier in its consumption. Underpinned by globalization, tourism
is both enabling and threatening culture and its practices, as
business commodifies authentic differences. This book includes
contributions that analyze and critique initiations to culture, and
reports on the facilitation, celebration and sharing of culture
through tourism and how each is manifested in tourism marketing
theory, policy and practice. It contains case examples of the
opportunities, best practices, aims, pitfalls and mistakes of those
tourism businesses which have culture as their core experience as
well as cases of where different tourists are engaged in exploring
and learning about other cultures. In addition, the book contains
chapters on the below themes of interest where culture has
contributed strongly to their outcomes: the roles of tourists,
locals and communities, events, business practices in facilitating
and sharing culture, relationship marketing, experiential
marketing, cross-border marketing, product differentiation and
market segmentation, shopping experiences, storytelling and visual
narrative analysis. Part of the Advances in Tourism Marketing
series - a series of cutting-edge research-informed edited books
that introduce the reader to a range of contemporary marketing
phenomena in the domain of travel and tourism.
Tourism is facing new challenges. The number of tourists in the
world is increasing, new segments are emerging and their flows are
shifting. 'Tourism's New Markets: Drivers, details and directions'
explores these new segments and markets and all their different
needs, interests and cultures. Emerging markets are in countries
with an increasing economic performance (such as Asia and the
Middle East) and with the largest populations (including India,
China, Indonesia, Brazil, Argentina, Mexico)and it is expected that
other emerging source markets will add to those recently observed
from the giants (China and Russian Federation) as major tourist
newcomers. Changes such as an ageing population, the growth of
megalopolises and the decline of the traditional nuclear family
lead to the creation of new market segments, all which have new
interests and demands. This edited volume looks at the consumer
needs of seniors, millennials, pleasure tourists, singleton
tourists, Muslim travellers, nationality based cohorts as well as
cross-generational segments, luxury travel and unique special
interest groups amongst others. With contributions from
international experts in the field, 'Tourism's New Markets:
Drivers, details and directions' provides a research-led
perspective to: * Explore and understand emerging markets and
segments * Identify the most effective marketing strategies to
build emerging markets and segments * Create a body of knowledge
that shapes the boundaries of marketing to reach an orientalised
and market perspective * Compare developing markets with emerging
ones * Offer a global perspective of marketing and tourists'
behaviours and build a comparative framework of developed and
emerging markets * Develop a new research framework to excel in
emerging markets A must have volume for higher level
undergraduates, graduate students and practitioners in the fields
of tourism, it is contextualised throughout with international case
studies and examples to provide a real world perspective.
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