Books > Reference & Interdisciplinary > Museums & museology
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Experiencing Persian Heritage - Perspectives and Challenges (Hardcover)
Loot Price: R3,725
Discovery Miles 37 250
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Experiencing Persian Heritage - Perspectives and Challenges (Hardcover)
Series: Bridging Tourism Theory and Practice
Expected to ship within 12 - 17 working days
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Tourism is seen as a way of promoting a nation's history or
heritage. This is especially resonant for countries such as Iran
which is home to one of the world's oldest continuous major
civilizations, with its historical and urban settlements dating
back to 4000 BC. However, the mere existence of historical and
cultural resources is not sufficient to develop a country as an
international destination. Building on comparatively limited
tourism and hospitality research on Iran as a destination, and
being mindful of recent political, cultural, and social transitions
there, Experiencing Persian Heritage: Perspectives and Challenges
is developed as an essential reference for destination development
in emerging international destinations similar to Iran--rich in
history, culture, heritage, and ethnic and natural diversities.
These constitute the unique substances for image formulation,
marketing, and competitive and global positioning. The topics
advanced in this volume summarize a number of relevant challenges
and opportunities for practical applications in hospitality and
tourism. The book will be of interest to national and international
tourism authorities, postgraduate students, and faculty members in
tourism, marketing, heritage management, history and anthropology.
General
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