Covers the topical issue of match-fixing, which has attracted substantial attention world-wide Theoretical focus, which aims to better enrich our understanding of the phenomenon Multidisciplinary nature, which will allow of the phenomenon of match-fixing to be explored multifacetedly Renowned match-fixing contributors who will add to its prestige and gravitas within academia International and multicontinental focus, which widens its potential market

Offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. Valuable insight into the most commercialised and watched sport league in the world.