In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

The modern business world faces many new challenges in preserving its confidentiality and data from online attackers. Further, it also faces a struggle with preventing fraud. These challenges threaten businesses internally and externally and can cause huge losses. It is essential for business leaders to be up to date on the current fraud prevention, confidentiality, and data security to protect their businesses. Fraud Prevention, Confidentiality, and Data Security for Modern Businesses provides examples and research on the security challenges, practices, and blueprints for today's data storage and analysis systems to protect against current and emerging attackers in the modern business world. It includes the organizational, strategic, and technological depth to design modern data security practices within any organization. Covering topics such as confidential communication, information security management, and social engineering, this premier reference source is an indispensable resource for business executives and leaders, entrepreneurs, IT managers, security specialists, students and educators of higher education, librarians, researchers, and academicians.

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

This collection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena. The book Covers the latest advances and applications of microstrip antennas Discusses methods and techniques used for the enhancement of the performance parameters of the microstrip antenna Presents low-power wide area network (LPWAN) proximity-coupled antenna for Internet of Things applications. Highlights a new analysis of rectangular and circular microstrip antenna efficiency and surface wave phenomena. Showcases implantable antennas, H-shaped antennas, and wideband implantable antennas for biomedical applications Printed Antennas discusses the latest advances such as the Internet of Things for antenna applications, device-to-device communication, satellite communication, and wearable textile antenna in the field of communication. It further presents methods and techniques used for the enhancement of the performance parameters of the microstrip antenna and covers the design of conformal and miniaturized antenna structures for various applications. It will serve as an ideal reference text for senior undergraduates, graduate students, and researchers in fields including electrical engineering, electronics and communications engineering, and computer engineering.

In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

The modern business world faces many new challenges in preserving its confidentiality and data from online attackers. Further, it also faces a struggle with preventing fraud. These challenges threaten businesses internally and externally and can cause huge losses. It is essential for business leaders to be up to date on the current fraud prevention, confidentiality, and data security to protect their businesses. Fraud Prevention, Confidentiality, and Data Security for Modern Businesses provides examples and research on the security challenges, practices, and blueprints for today's data storage and analysis systems to protect against current and emerging attackers in the modern business world. It includes the organizational, strategic, and technological depth to design modern data security practices within any organization. Covering topics such as confidential communication, information security management, and social engineering, this premier reference source is an indispensable resource for business executives and leaders, entrepreneurs, IT managers, security specialists, students and educators of higher education, librarians, researchers, and academicians.

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.