Building a Brand Image Through Electronic Customer Relationship Management (Paperback)

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	June 2022
First published:	2022
Editors:	Arshi Naim • Sandeep Kumar Kautish
Dimensions:	279 x 216mm (L x W)
Format:	Paperback
Pages:	315
ISBN-13:	978-1-66845-387-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-66845-387-8
Barcode:	9781668453872

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