From "AdBusters" to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Where did you see it--that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger's handy book of over 300 concise quotations from the vast literature in cultural theory. This compilation will give you just the right snappy quote to help prepare that lecture, write that paper, fill that Power Point, or drop a few bon mots at a university reception. Organized by theoretical model (semiotic, Marxist, psychoanalytic, gender, postmodernist), Berger pulls together the most succinct, meaningful passages of the key theorists of our time for those wanting to distill cultural theory to its essence.

A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the compulsion to cruise, consolidation in the industry, the exploitation of workers on cruise ships, and a great deal more. Here's a section-by-section rundown of what's in store for you and your students in this one-of-a-kind new text: The Economics of Cruising examines cruise categories, industry consolidation, worker exploitation, and ways that cruise lines make money aside from ticket sales. This section also compares the costs of cruises vs. land-based vacations and fills you in on the typical weekly food and beverage consumption of the Carnival line's complement of ships, which sheds light on how a cruise line can, for a mere $10, provide a food array that would cost a restaurant or hotel $33 to $40. Signs at SeaThe Semiotics of Cruising provides you with a quick primer on semiotics and then discusses the cruise ship as a sign system and then breaks the system down to its component parts, discussing dining rooms, cabins/staterooms, dress codes, spatiality, luxury signifiers, the perceived elitism of the cruise experience, the role of photography, and more. A Sociological Analysis of Cruising explores cruise demographics and their meaning, time budgeting on cruises, the sociology of dining, new trends in cruising, and the meaning of gender in relation to ocean cruising. A particularly intriguing chapter is A Psychoanalytic Interpretation of Cruising. Beginning with a look at the compulsion to cruise, this section explores cruising's relationship with the unconscious, the paradise myth, hedonism and pleasure seeking, the desire for unconditional love, psychological regression, and more. In Selling Smooth Sailing: Advertising and Marketing Cruises, you'll examine print advertisements from eight major cruise lines, look at what they have in common and what the differences are between the messages each cruise line hopes to convey via the style and content of their ads and brochures. Cruising (on) the Internet looks at the intersection of the information superhighway with the world of cruising. You'll learn about the cruise lines' own Web sites, travel agency sites, Internet sites designed to rate and review cruises and cruise ships, and more. Notes from a Cruise Journal shares the author's on-site reflections and impressions of a weeklong cruise from Los Angeles to Puerto Vallarta, Mexico, and back. Written in accessible, jargon-free language that will appeal to students at all levels, Ocean Travel and Cruising: A Cultural Analysis is the most recent of a very small selection of scholarly studies of ocean cruising available in English. Make it a part of your cultural studies, leisure studies, sociology, travel/tourism/hospitality, popular culture, or American studies course this semester!

A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the compulsion to cruise, consolidation in the industry, the exploitation of workers on cruise ships, and a great deal more. Here's a section-by-section rundown of what's in store for you and your students in this one-of-a-kind new text: The Economics of Cruising examines cruise categories, industry consolidation, worker exploitation, and ways that cruise lines make money aside from ticket sales. This section also compares the costs of cruises vs. land-based vacations and fills you in on the typical weekly food and beverage consumption of the Carnival line's complement of ships, which sheds light on how a cruise line can, for a mere $10, provide a food array that would cost a restaurant or hotel $33 to $40. Signs at SeaThe Semiotics of Cruising provides you with a quick primer on semiotics and then discusses the cruise ship as a sign system and then breaks the system down to its component parts, discussing dining rooms, cabins/staterooms, dress codes, spatiality, luxury signifiers, the perceived elitism of the cruise experience, the role of photography, and more. A Sociological Analysis of Cruising explores cruise demographics and their meaning, time budgeting on cruises, the sociology of dining, new trends in cruising, and the meaning of gender in relation to ocean cruising. A particularly intriguing chapter is A Psychoanalytic Interpretation of Cruising. Beginning with a look at the compulsion to cruise, this section explores cruising's relationship with the unconscious, the paradise myth, hedonism and pleasure seeking, the desire for unconditional love, psychological regression, and more. In Selling Smooth Sailing: Advertising and Marketing Cruises, you'll examine print advertisements from eight major cruise lines, look at what they have in common and what the differences are between the messages each cruise line hopes to convey via the style and content of their ads and brochures. Cruising (on) the Internet looks at the intersection of the information superhighway with the world of cruising. You'll learn about the cruise lines' own Web sites, travel agency sites, Internet sites designed to rate and review cruises and cruise ships, and more. Notes from a Cruise Journal shares the author's on-site reflections and impressions of a weeklong cruise from Los Angeles to Puerto Vallarta, Mexico, and back. Written in accessible, jargon-free language that will appeal to students at all levels, Ocean Travel and Cruising: A Cultural Analysis is the most recent of a very small selection of scholarly studies of ocean cruising available in English. Make it a part of your cultural studies, leisure studies, sociology, travel/tourism/hospitality, popular culture, or American studies course this semester!

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up, it would reveal that most people spend an enormous amount of time with popular culture which becomes in large measure, their culture. "Manufacturing Desire" is a study of how the mass media broadcast or spread various popular arts; further how the media and popular arts play a major role in shaping our everyday lives.The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society. He examines commercials, television shows, comics, film, humor, and everyday life in terms of what beliefs and values are found in them, what attitudes toward ourselves, and our societies are contained in them, how they achieve their effects, and what they reflect about present-day American culture and society.This book is analysis of the impact mass media have across America, cross-culturally, and internationally. "Manufacturing Desire" will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society.

Trump's Followers: A Socio-Semiotic Analysis uses semiotic theory, psychoanalytic theory, and sociological theory to analyze Donald Trump's followers and to understand what motivates them and explain why they behave the way they do when at his rallies. It makes use of ideas from Gustave Le Bon's classic The Crowd, ideas from Freud about the psyche and social groups, and works by many other important scholars and writers. The book is written in an accessible style and is illustrated with many drawings by the author.

Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their lives. The third edition features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology."

In this sociology textbook/mystery novel, students can join Sherlock Holmes and Watson as they discover a new area ripe for acrimony and intrigue: social theory. In 1910, the most prominent social theorists in the world gather in London for a conference on the new science of sociology. Things rapidly fall apart, though, as a fight breaks out, a jewel is stolen, and famous sociologist Emile Durkheim disappears. As Sherlock Holmes and Watson investigate, it appears that social theory may not only explain actions--in this case, it may be the cause of them. So Holmes and Watson investigate social theory itself, learning directly from those creating it: W.E.B. Du Bois, Sigmund Freud, Vladimir Lenin, Beatrice Webb, Georg Simmel, Emile Durkheim, and Max Weber. The theories, lives, and passions of each sociologist are revealed as Holmes and Watson, learn first-hand just how influential social theory can be.

Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices to create humor. Just as dramatic writers and novelists use specific devices to craft their work, creators of humorous materials from the ancient Greeks to today's stand-up comics have continued to use certain techniques in order to generate humor. In The Art of Comedy Writing, Arthur Asa Berger argues that there are a relatively limited number of techniques forty-five in all that humorists employ. Elaborating upon his prior, in-depth study of humor, An Anatomy of Humor, in which Berger provides a content analysis of humor in all forms joke books, plays, comic books, novels, short stories, comic verse, and essaysThe Art of Comedy Writing goes further. Berger groups each technique into four basic categories: humor involving identity such as burlesque, caricature, mimicry, and stereotype; humor involving logic such as analogy, comparison, and reversal; humor involving language such as puns, wordplay, sarcasm, and satire; and finally, chase, slapstick, and speed, or humor involving action. Berger claims that if you want to know how writers or comedians create humor study and analysis of their humorous works can be immensely insightful. This book is a unique analytical offering for those interested in humor. It provides writers and critics with a sizable repertoire of techniques for use in their own future comic creations. As such, this book will be of interest to people inspired by humor and the creative process professionals in the comedy field and students of creative writing, comedy, literary humor, communications, broadcast/media, and the humanities.

This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and in India generally. It adapts the methodology of analyzing cultures found in Roland Barthes' semiotic portrait of Japanese culture, Empire of Signs, but adds an analysis of lifestyles as explicated in the work of social anthropologist Mary Douglas, political scientist Aaron Wildavsky, and a number of other social scientists. This manuscript is, at first, a guide to Rajasthan and India, and it is that but it is also more in that it considers tourism from both an anthropological and sociological level.Berger begins with statistics on tourism and other aspects of life in Rajasthan and India, and then considers how tourism in India compares with tourism in other important tourism destinations. He refers to the "Imaginary India" as the picture created in tourists' minds with the help of guidebooks, media, and the Internet before they actually travel to India. He then discusses these representations and how they are actually different from the country itself. The trip itself then becomes the search for the authentic India--the goal is to find places before they are discovered. He calls this "Semiotic Rajasthan," where the representations are compared to actuality. After offering a discussion of semiotic theory, it interprets and analyzes a number of important aspects of Rajasthani and Indian culture such as: the Taj Mahal, the Palace of Winds in Jaipur, the notorious rat temple in Deshnok, and sacred cows. Lastly, he discusses his own trip and how the impact of Rajasthan did not fully register until he returned home.This volume's strength lies in the author's ability to write in an accessible manner, assemble the project in an interesting way, and include only that information which will guide the reader along the narrative trail. While this manuscript really is a guidebook to Rajasthan, it could also serve as a good introduction to ethnography for beginning students and an interested general audience. It moves from basic explanations, such as that of semiotics, to complex applications all with the grace of good story telling.

From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved into interactive animated works, many of which now approach film in terms of their visual excitement. But there are important differences, as Arthur Asa Berger makes clear in this important new work. Films are purely to be viewed, but video involves the player, moving from empathy to immersion, from being spectators to being actively involved in texts. Berger, a renowned scholar of popular culture, explores the cultural significance of the expanding popularity and sophistication of video games and considers the biological and psychoanalytic aspects of this phenomenon.Berger begins by tracing the evolution of video games from simple games like Pong to new, powerfully involving and complex ones like Myst and Half-Life. He notes how this evolution has built the video industry, which includes the hardware (game-playing consoles) and the software (the games themselves), to revenues comparable to the American film industry. Building on this comparison, Berger focuses on action-adventure games which, like film and fiction, tell stories but which also involve culturally important departures in the conventions of narrative. After defining a set of bipolar oppositions between print and electronic narratives, Berger considers the question of whether video games are truly interactive or only superficially so, and whether they have the potential to replace print narratives in the culture at large.A unique dimension of the book is its bio-psycho-social analysis of the video game phenomenon. Berger considers the impact of these games on their players, from physical changes (everything from neurological problems to obesity) to psychological consequences, with reference to violence and sexual attitudes. He takes these questions further by examining three enormously popular games-Myst/Riven, Tomb Raider, and Half-Life-for their attitudes toward power, gender, violence, and guilt. In his conclusion, Berger concentrates on the role of violence in video games and whether they generate a sense of alienation in certain addicted players who become estranged from family and friends. Accessibly written and broad-ranging in approach, Video Games offers a way to interpret a major popular phenomenon.

In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S. Ambassador to France at the outbreak of the Second World War, and onetime close advisor to FDR, wrote the first book-length, comprehensive analysis of the emerging Cold War between the United States and the Soviet Union. During the war, as the book's new introduction by Francis P. Sempa points out, Bullitt had repeatedly urged President Roosevelt to wage war with a view toward the postwar balance of power. Bullitt recounted in this volume how the United States missed opportunities to block Soviet geopolitical gains during the war due to a fundamental misreading of the nature of the Soviet political system.Bullitt wrote The Great Globe Itself from the perspective of a key advisor to President Roosevelt who evolved into a strident critic of the president's wartime diplomacy toward the Soviet Union. When Soviet Russia became a wartime ally of the United States, Bullitt understood that the alliance would last only until the common enemy (Hitler's Germany) was defeated.Bullitt's discussion and analysis of fundamental global geopolitical realities and his prudent counsel to couple diplomacy with force in international relations are as relevant today as when he wrote the book, nearly sixty years ago.

The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. Jewish humor is humor by Jews and about Jews, in whatever medium this humor is found. Jokes are defined as short stories, meant to amuse, with a punch line, though Jewish humor exists in many other forms riddles, comic definitions, parodies as well. The book makes a "radical" suggestion about the origin of Jewish humor namely, that Sarah and Abraham's relation to God, and the name of their son Isaac (which, in Hebrew, means laughter), recognizes a special affinity in Jews for humor. Abraham does not sacrifice Isaac (humor) and, thus, humor and the Jews are linked early in Jewish history. Berger discusses techniques of humor and how they can be used to analyze jokes. He also compares "Old World Jewish Humor" the humor of the shtetl, with its fabulous schlemiels, schlimazels, schnorrers, and other characters and "New World Humor" the humor of Jewish doctors, lawyers, accountants, and other professional types living mostly in the suburbs nowadays. Jewish humor is contrasted with other forms of ethnic humor, such as Polish jokes and Italian American jokes. This humor, in addition to providing pleasure, reveals a great deal about Jewish character and culture and, in addition, the human condition. Now available with a new introduction by the author, The Genius of the Jewish Joke is an entertaining and informative inquiry into Jewish humor that explores its distinctiveness, its unique spirit, and its role in Jewish identity.

The Victorian era is rightly associated with the industrial revolution in Britain and the ascendancy of a materialist, commercially-oriented middle class. The threat to spiritual values was felt strongly in the realm of religion but also in the secular realm of the arts and literature. This volume analyzes the drive toward cultural transcendence in the lives and works of such eminent Victorians as Tennyson, Carlyle, Browning, the aesthetics of the Pre-Raphaelites, and the romantic origins of anthropology. The various modes of escape from the Victorian era helps illuminate present concerns about culture and society. First published in 1970, Victorian Revolutionaries represents a major effort in the intellectual rehabilitation of Victorian art and thought. Peckham's readings of In Memoriam and Idylls of the King show Tennyson at odds with Christianity except with the notion of the immortality of the soul. The terror of meaninglessness that he discerns here is echoed in the chapter on Carlyle who views human life as issuing from mystery and proceeding in chaos, protected only by self-deception. For Browning, the perceived lack of meaning or purpose results in an existential poetics of the world as theater and the individual as actor. Peckham's chapter on the Pre-Raphaelites anticipates their later rehabilitation by arguing that their work properly understood constitutes a challenge to the institutional modernism of the late twentieth century just as they had, in turn, challenged the academic values of the Royal Academy. The West is once more living in a culturally critical period today. Any help we can get in understanding how to deal with it is bound to be of value. Not the particular strategies of these men, but the general pattern of their search in social and anthropological theory is probably the most useful thing they have to offer.

This book deals with tourism, popular culture and everyday life in Japan. It offers some interesting statistics about Japanese life and society, discusses popular kinds of tours in Japan, considers images of Japan found in guidebooks about the country, and discusses the pleasures people get from travel in Japan. The book interprets various aspects of Japanese culture and provides an analysis of popular visitor destinations. It is written in an accessible style and thus will be of interest to tourists considering visiting Japan, Japanophiles, social scientists and humanities scholars with interests in Japan, and students taking courses in tourism, Japanese culture, cultural studies and consumer culture.

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike.

This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger's informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:*Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication *Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger's years of expertise as an author and scholar in mass media and popular culture*Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons

The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons-for tourists and locals alike-in Balinese culture and society and explores the growth of this island as an "exotic" vacation destination. In addition, it offers a firsthand look at many aspects of daily life, a semiotic analysis of its dominant cultural symbols, and insights into tourists' perceptions of Bali. A thirty page photo section offers a unique glimpse at this remarkable island. Through a distinctive use of cultural analysis and psychoanalytic modes of interpretation, Bali Tourism offers an in-depth study of Balinese tourism, society, and character. This handy, easy-to-read text is an essential overview of what the island has to offer tourists and looks at the exciting possibilities-and the potential pitfalls-of visiting this extraordinary land. The book paints a vivid portrait of this country's hidden gems and popular tourist destinations, exploring the ways visitors see Bali-and how the Balinese see visitors-as well as the promise and problems Bali faces in developing its tourism industry. Bali Tourism is an ideal book to read before visiting Bali yourself-or recommending/planning a trip for others. The fresh insights it presents will help make any trip to the region more rewarding for the traveler. It is also a unique scholarly resource, complete with informative tables, references, and a bibliography, for academics and students at all levels of tourism studies.

A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses of 18 famous tourist locations from the Taj Mahal to Red Square, and from the Eiffel Tower to Antarctica. Written in Berger's friendly style, it allows students to critically examine the political, cultural and economic significance these locales and understand their importance to tourism. Study questions add more pedagogical value to the highly readable text.

Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices to create humor. Just as dramatic writers and novelists use specific devices to craft their work, creators of humorous materials--from the ancient Greeks to today's stand-up comics--have continued to use certain techniques in order to generate humor.

In The Art of Comedy Writing, Arthur Asa Berger argues that there are a relatively limited number of techniques--forty-five in all--that humorists employ. Elaborating upon his prior, in-depth study of humor, An Anatomy of Humor, in which Berger provides a content analysis of humor in all forms--joke books, plays, comic books, novels, short stories, comic verse, and essays--The Art of Comedy Writing goes further. Berger groups each technique into four basic categories: humor involving identity such as burlesque, caricature, mimicry, and stereotype; humor involving logic such as analogy, comparison, and reversal; humor involving language such as puns, wordplay, sarcasm, and satire; and finally, chase, slapstick, and speed, or humor involving action.

Berger claims that if you want to know how writers or comedians create humor study and analysis of their humorous works can be immensely insightful. This book is a unique analytical offering for those interested in humor. It provides writers and critics with a sizable repertoire of techniques for use in their own future comic creations. As such, this book will be of interest to people inspired by humor and the creative process--professionals in the comedy field and students of creative writing, comedy, literary humor, communications, broadcast/media, and the humanities.