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The al-Qaeda Franchise asks why al-Qaeda adopted a branching-out
strategy, introducing seven franchises spread over the Middle East,
Africa, and South Asia. After all, transnational terrorist
organizations can expand through other organizational strategies.
Forming franchises was not an inevitable outgrowth of al-Qaeda's
ideology or its U.S.-focused strategy. The efforts to create local
franchises have also undermined one of al-Qaeda's primary
achievements: the creation of a transnational entity based on
religious, not national, affiliation. The book argues that
al-Qaeda's branching out strategy was not a sign of strength, but
instead a response to its decline in the aftermath of the 9/11
attacks. Franchising reflected an escalation of al-Qaeda's
commitments in response to earlier strategic mistakes, leaders'
hubris, and its diminished capabilities. Although the introduction
of new branches helped al-Qaeda create a frightening image far
beyond its actual capabilities, ultimately this strategy neither
increased the al-Qaeda threat, nor enhanced the organization's
political objectives. In fact, the rise of ISIS from an al-Qaeda
branch to the dominant actor in the jihadi camp demonstrates how
expansion actually incurred heavy costs for al-Qaeda. The al-Qaeda
Franchise goes beyond explaining the adoption of a branching out
strategy, also exploring particular expansion choices. Through nine
case studies, it analyzes why al-Qaeda formed branches in some
arenas but not others, and why its expansion in some locations,
such as Yemen, took the form of in-house franchising (with branches
run by al-Qaeda's own fighters), while other locations, such as
Iraq and Somalia, involved merging with groups already operating in
the target arena. It ends with an assessment of al-Qaeda's future
in light of the turmoil in the Middle East, the ascendance of ISIS,
and US foreign policy.
How threatening are al-Qaeda and the Islamic State? In Jihadism
Constrained, Barak Mendelsohn suggests that although jihadi
terrorism is a serious challenge, it must not be exaggerated.
Transnational terrorist organizations and jihadi transnational
groups in particular face three central challenges: How to create a
polity that is based on religious affiliation when most people
identify with national and sub-national identities? How to generate
political effects across borders? And how to produce unity among
all components of the transnational movement? The book argues that
transnational jihadism has been struggling on all three fronts.
Success of armed nonstate actors hinges on their ability to
mobilize the masses, but transnational jihadis persuaded only a
tiny fraction of the world's Muslims to abandon their other
identity markers and support a faith-based global polity that
promotes an extreme interpretation of Islam. As military pressure
endangers cross-border activities, jihadi groups introduced local
branches only to find that such localization undermines their
transnational agenda. Jihadi groups also lack a viable plan to turn
armed success in separate states into cross-border political
effects. Finally, jihadis regularly fall into internal conflicts.
These conflicts are exacerbated by the use of Islamic discourse
that renders compromise and reconciliation particularly difficult.
The al-Qaeda Franchise asks why al-Qaeda adopted a branching-out
strategy, introducing seven franchises spread over the Middle East,
Africa, and South Asia. After all, transnational terrorist
organizations can expand through other organizational strategies.
Forming franchises was not an inevitable outgrowth of al-Qaeda's
ideology or its U.S.-focused strategy. The efforts to create local
franchises have also undermined one of al-Qaeda's primary
achievements: the creation of a transnational entity based on
religious, not national, affiliation. The book argues that
al-Qaeda's branching out strategy was not a sign of strength, but
instead a response to its decline in the aftermath of the 9/11
attacks. Franchising reflected an escalation of al-Qaeda's
commitments in response to earlier strategic mistakes, leaders'
hubris, and its diminished capabilities. Although the introduction
of new branches helped al-Qaeda create a frightening image far
beyond its actual capabilities, ultimately this strategy neither
increased the al-Qaeda threat, nor enhanced the organization's
political objectives. In fact, the rise of ISIS from an al-Qaeda
branch to the dominant actor in the jihadi camp demonstrates how
expansion actually incurred heavy costs for al-Qaeda. The al-Qaeda
Franchise goes beyond explaining the adoption of a branching out
strategy, also exploring particular expansion choices. Through nine
case studies, it analyzes why al-Qaeda formed branches in some
arenas but not others, and why its expansion in some locations,
such as Yemen, took the form of in-house franchising (with branches
run by al-Qaeda's own fighters), while other locations, such as
Iraq and Somalia, involved merging with groups already operating in
the target arena. It ends with an assessment of al-Qaeda's future
in light of the turmoil in the Middle East, the ascendance of ISIS,
and US foreign policy.
Although terrorism is an age-old phenomenon, jihadi ideology is
distinctive in its ambition to abandon the principle of state
sovereignty, overthrow the modern state system, and replace it with
an extremely radical interpretation of an Islamic world order.
These characteristics reflect a radical break from traditional
objectives promoted by terrorist groups. In "Combating Jihadism
"Barak Mendelsohn argues that the distinctiveness of the al-Qaeda
threat led the international community to change its approach to
counterterrorism. Contrary to common yet erroneous conceptions, the
United States, in its role as a hegemon, was critical for the
formulation of a multilateral response.While most analyses of
hegemony have focused on power, Mendelsohn firmly grounds the
phenomenon in a web of shared norms and rules relating to the
hegemon's freedom of action. Consequently, he explains why US
leadership in counterterrorism efforts was in some spheres
successful, when in others it failed or did not even seek to
establish multilateral collaborative frameworks. Tracing the ways
in which international cooperation has stopped terrorist efforts,
"Combating Jihadism" provides a nuanced, innovative, and timely
reinterpretation of the war on terrorism and the role of the United
States in leading the fight against al-Qaeda and its affiliates.
How threatening are al-Qaeda and the Islamic State? In Jihadism
Constrained, Barak Mendelsohn suggests that although jihadi
terrorism is a serious challenge, it must not be exaggerated.
Transnational terrorist organizations and jihadi transnational
groups in particular face three central challenges: How to create a
polity that is based on religious affiliation when most people
identify with national and sub-national identities? How to generate
political effects across borders? And how to produce unity among
all components of the transnational movement? The book argues that
transnational jihadism has been struggling on all three fronts.
Success of armed nonstate actors hinges on their ability to
mobilize the masses, but transnational jihadis persuaded only a
tiny fraction of the world's Muslims to abandon their other
identity markers and support a faith-based global polity that
promotes an extreme interpretation of Islam. As military pressure
endangers cross-border activities, jihadi groups introduced local
branches only to find that such localization undermines their
transnational agenda. Jihadi groups also lack a viable plan to turn
armed success in separate states into cross-border political
effects. Finally, jihadis regularly fall into internal conflicts.
These conflicts are exacerbated by the use of Islamic discourse
that renders compromise and reconciliation particularly difficult.
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