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Aufbruch (German, Hardcover): Roland Mattmuller, Bernd M Michael, Ralph Tunder Aufbruch (German, Hardcover)
Roland Mattmuller, Bernd M Michael, Ralph Tunder
R2,652 R2,133 Discovery Miles 21 330 Save R519 (20%)
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Ingredient Branding birgt viele Potenziale. Das haben in der Vergangenheit Zulieferer wie Intel(r) und Gore-Tex(r) eindrucksvoll unter Beweis gestellt. Doch wo liegen die Erfolgsdeterminanten solcher Ingredient Branding-Strategien? Experteninterviews, eine Fulle von vierfarbigem Bildmaterial und die neuesten wissenschaftlichen Erkenntnisse von Marketingforschern werden auf rund 500 Seiten durch Erfahrungen von Unternehmens- und Agenturprofis abgerundet. Ein spannendes Lern- und Lesebuch fur Praktiker, Wissenschaftler und Interessierte."

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