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Aufbruch (German, Hardcover) Loot Price: R2,133
Discovery Miles 21 330
Repayment Terms: R200 pm x 12*
You Save: R519 (20%)
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Aufbruch (German, Hardcover): Roland Mattmuller, Bernd M Michael, Ralph Tunder

Aufbruch (German, Hardcover)

Roland Mattmuller, Bernd M Michael, Ralph Tunder

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List price R2,652 Loot Price R2,133 Discovery Miles 21 330 | Repayment Terms: R200 pm x 12* You Save R519 (20%)

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Ingredient Branding birgt viele Potenziale. Das haben in der Vergangenheit Zulieferer wie Intel(r) und Gore-Tex(r) eindrucksvoll unter Beweis gestellt. Doch wo liegen die Erfolgsdeterminanten solcher Ingredient Branding-Strategien? Experteninterviews, eine Fulle von vierfarbigem Bildmaterial und die neuesten wissenschaftlichen Erkenntnisse von Marketingforschern werden auf rund 500 Seiten durch Erfahrungen von Unternehmens- und Agenturprofis abgerundet. Ein spannendes Lern- und Lesebuch fur Praktiker, Wissenschaftler und Interessierte."

General

Imprint: Walter De Gruyter Inc
Country of origin: United States
Release date: August 2009
Editors: Roland Mattmuller • Bernd M Michael • Ralph Tunder
Dimensions: 254 x 178 x 40mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 505
ISBN-13: 978-3-486-58393-9
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-486-58393-X
Barcode: 9783486583939

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