In 2011 over 400,000 graduates will compete for around 45,000 graduate vacancies. In the face of intense competition, recruiters will be besieged with applications. So how do you make sure you attract, retain and inspire the best quality graduates to apply for your organisation? How do you spot the true graduate talent? What's the best way to work with universities? Who should you speak to, who should you avoid, when's the best time to launch a campaign, how much should you spend, and who are these people - Generation Y? Aimed directly at graduate recruiters, this book is unique in that it offers a first-hand insight into how graduate recruitment really works in today's post-Crunch job market.