|
Showing 1 - 4 of
4 matches in All Departments
British election campaigns are shaped not simply by what
politicians do and say, but by how they are reported to the public
through the mass media. This book examines the dialogue conducted
via the press, television, advertising and the opinion polls beween
politicians and the people in the 1997 campaign and its run-up.
Special attention is paid to the innovations and changes that
marked the 1997 campaign, including the Labour Party's Millbank
communications machine, the Sun's endorsement of Labour, the
political parties' strengthening grip of the campaign agenda, party
campaigning on the Internet, the role of satellite TV, and changes
of technique in the opinion polls. One expected innovation that
failed to materialize - a television debate between the party
leaders - is also explored.
This volume considers the emergence and development of modern
retailing from an historical and management perspective in the
period 1750-1950. The history of retail business development is an
under researched area and these studies address the need for
further research and provide examples of current research activity.
the book considers, the early emergence of retail forms in the late
18th century, the evolution of retail forms in the 19th century and
the late adaptation of retail innovation in the early 20th
century.
This work brings together the literature from retail management as
well as history. In this, it bridges the gap between the two
disciplines. this gap in the understanding of the historical
dimension within retail management studies and the understanding of
retail management issues in history has hindered the development of
valuable research in this area.
The results of British elections depend increasingly on what
happens during the intensive four-week campaign, a period shaped
not simply by what politicians do and say, but by how it is
reported to the public through the mass media. This book, the
fourth such collection on each election since 1979, examines the
dialogue conducted via the press, television and the opinion polls
between politicians and the people in the 1992 campaign. A mixture
of academic research, expert experience and personal reflection,
the chapters are written not only by academic scholars, but by
professionals from the worlds of television, newspapers, polling
and party organisation. The book will be of great interest not only
to academic political scientists, but to politicians, journalists,
market researchers and party workers - indeed, to all with an
active interest in elections and the mass media in Britain.
The results of British elections depend increasingly on what
happens during the intensive four-week campaign, a period shaped
not simply by what politicians do and say, but by how it is
reported to the public through the mass media. This book, the
fourth such collection on each election since 1979, examines the
dialogue conducted via the press, television and the opinion polls
between politicians and the people in the 1992 campaign. A mixture
of academic research, expert experience and personal reflection,
the chapters are written not only by academic scholars, but by
professionals from the worlds of television, newspapers, polling
and party organisation. The book will be of great interest not only
to academic political scientists, but to politicians, journalists,
market researchers and party workers - indeed, to all with an
active interest in elections and the mass media in Britain.
|
You may like...
Celebrations
Jan Kohler
Hardcover
R450
R351
Discovery Miles 3 510
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|