Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

'If you want to learn from one of the greatest marketing minds alive, read this book.' Joe Polish, founder, Genius Network Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable. That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over four decades. He lives by the philosophy 'Those who did it have a responsibility to teach it.' Here's a small sample of what you'll learn: * The Four Pillars of Being Extraordinary * The Five Principles of why 'Original Source' matters * The Seven Characteristics of world-class copywriters * Multiple ways to track the metrics that matter * That the most important capital you own has nothing to do with money Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear roadmap to grow your business, make more money, maximize your impact in your market and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal so you can succeed wildly, exceed all your expectations and overdeliver every time.