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Overdeliver - Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing (Paperback)
Loot Price: R585
Discovery Miles 5 850
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Overdeliver - Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing (Paperback)
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Loot Price R585
Discovery Miles 5 850
Expected to ship within 9 - 17 working days
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'If you want to learn from one of the greatest marketing minds
alive, read this book.' Joe Polish, founder, Genius Network
Marketing isn't everything, according to Brian Kurtz. It's the only
thing. If you have a vision or a mission in life, why not share it
with millions instead of dozens? And while you are sharing it with
as many people as possible and creating maximum impact, why not
measure everything and make all of your marketing accountable.
That's what this book is all about. In the world of direct
marketing, Brian Kurtz has seen it all and done it all over four
decades. He lives by the philosophy 'Those who did it have a
responsibility to teach it.' Here's a small sample of what you'll
learn: * The Four Pillars of Being Extraordinary * The Five
Principles of why 'Original Source' matters * The Seven
Characteristics of world-class copywriters * Multiple ways to track
the metrics that matter * That the most important capital you own
has nothing to do with money Whether you're new to marketing or a
seasoned pro, this book gives you a crystal-clear roadmap to grow
your business, make more money, maximize your impact in your market
and love what you're doing while you're doing it. Kurtz takes you
inside the craft to help you use all the tools at your disposal so
you can succeed wildly, exceed all your expectations and
overdeliver every time.
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