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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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The Advertising Solution - Influence Prospects, Multiply Sales, and Promote Your Brand (Paperback)
Loot Price: R378
Discovery Miles 3 780
You Save: R70
(16%)
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The Advertising Solution - Influence Prospects, Multiply Sales, and Promote Your Brand (Paperback)
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List price R448
Loot Price R378
Discovery Miles 3 780
You Save R70 (16%)
Expected to ship within 12 - 17 working days
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Distilling the wisdom of the world's greatest advertisers, direct
marketing expert Craig Simpson delivers an education on direct
marketing and advertising copy that creates brand awareness, sells
products, and keeps customers engaged. Walks readers through
time-tested methods of creating effective ad copy that increases
profits. Dissects the principles of legendary marketers like Robert
Collier, Claude Hopkins, John Caples, and David Ogilvy.
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