The Advertising Solution - Influence Prospects, Multiply Sales, and Promote Your Brand (Paperback)

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

General

Imprint:	Entrepreneur Press
Country of origin:	United States
Release date:	October 2016
Authors:	Craig Simpson
As told to:	Brian Kurtz
Dimensions:	229 x 153 x 19mm (L x W x T)
Format:	Paperback - Trade
Pages:	192
ISBN-13:	978-1-59918-596-5
Categories:	Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	1-59918-596-2
Barcode:	9781599185965

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