Ferrari means red. It means racing. Excellence, luxury, and performance. Less well-known is the man behind the brand. For nearly seventy years, Enzo Ferrari dominated a motor-sports empire that defined the world of high-performance cars. Next to the Pope, Ferrari was the most revered man in Italy. But was he the benign padrone portrayed by an adoring world press at the time, or was he a ruthless despot, who drove his staff to the edge of madness, and his racing drivers even further? Brock Yates's definitive biography penetrated Ferrari's elaborately constructed veneer and uncovered the truth behind Ferrari's bizarre relationships, his work with Mussolini's fascists, and his fanatical obsession with speed. "A fascinating and provocative book" The Observer.

For decades, motorcycles have been the ultimate symbol of danger, rebellion and freedom, and Harley-Davidson bikes have always been the baddest of them all. Now, with OUTLAW MACHINE, noted American automotive writer Brock Yates tells the definitive history of the Harley. Motorcycle culture encompasses men and women, teenagers and retirees, gangs in leather jackets and riders in Brooks Brothers suits. Yates traces Harleys from their relatively wholesome pre-war image (when Clark Gable was a devoted fan) to the birth of the Hells Angels, Easy Rider and their current worldwide status as the ultimate in style and attitude.

He also tells the success story of the company itself - a small family business that transformed itself into the industry leader, only to face bankruptcy after years of Japanese competition. In the 1980s, the company made a stunning turnaround, when white-collar suburbanites rediscovered the Harley - sleek, menacing and loud - as a true American classic.

For everyone who's ever wanted to know what it's really like to get behind the wheel of a racecar, automotive enthusiast Brock Yates lived the dream, and lived to tell about it. You'll smell the fumes and feel the heat rising from the track as Brock takes the reader through a refresher course at Bob Bondurant's high-performance driving school, then off to Watkins Glen, Michigan Motor Speedway, and across the country on an unsanctioned, hair-raising thirty-six-hour race from New York to Los Angeles. Sunday Driver is the perfect companion for anyone who has felt the need for speed, or just marveled as they watched their favorite driver race around the track at death-defying speed and wondered what it would feel like to be in the driver's seat.

The legendary story of Harley-Davidson's rise to power--not only as an international industry leader but as an American cultural icon.

How did the Harley-Davidson motorcycle, originally a machine for casual riders, evolve into a symbol of defiance and liberation? An embellished 1947 Life magazine article about a California town terrorized by gangs of motorcycle punks changed the world's perception of motorcycles from sporty machines to menaces-to-society, and as the loudest and heaviest bikes on the market, Harley-Davidsons were considered the baddest of them all.

Outlaw Machine chronicles the fascinating social history that built Harley-Davidson's reputation--including the rise of Hell's Angels and the counterculture classic Easy Rider--and, more entrancing still, the bike's and its company's storybook rise to international fame and popularity. Written by renowned automotive journalist Brock Yates, Outlaw Machine is the definitive book on the Harley-Davidson and its place in American culture.

The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a perilously entrenched corporation in the process - is as dramatic and inspiring a story as any in business today. Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler - every planning session, presentation, budget review, test drive, assembly line start-up, and marketing launch. The result is a book that unveils the mysteries of modern car-making, revealing how cars are shaped through countless interlinked decisions ranging from size and power to door configurations, color selections, and innumerable other interconnected details. It also captures the complex process by which the thousands of separate pieces that make up a car are designed, tested, manufactured, and marshaled into place at the exact moment they are needed. For any reader who cares about cars, this is the most intriguing look inside the mysteries of their creation ever written. At the same time, The Critical Path recounts an extraordinary drama of all-too-human managers attempting to make something new, in a new way, inside a corporate culture that resists them at every turn. The story of how Chrysler's minivan platform team kept their commitment to quality, schedule, and budget - with a $3 billion investment and the company's fate palpably in the balance - is as encouraging a tale as has emerged from American business in years. The unprecedented triumph and Chrysler's resultant comeback is a lesson in successful management that will be savored by any reader interested in how great companies make breakthroughproducts.