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Public Relations Leaders as Sensemakers presents foundational
research on the public relations profession, providing a current
and compelling picture of expanding global practice. Utilizing data
from one of the largest studies ever conducted in the field, and
representing the perspectives of 4,500 practitioners, private and
state-run companies, communication agencies, government agencies,
and nonprofits, this work advances a theory of integrated
leadership in public relations and highlights future research needs
and educational implications. This volume is appropriate for
graduate and advanced undergraduate students in international
public relations and communication management, as well as scholars
in global public relations, communication management, and business.
It is also intended to supplement courses in public relations
theory, strategic communication, business management, and
leadership development.
"Gaining Influence in Public Relations "explores how professionals
can increase their influence in practice to help their
organizations achieve success. This provocative book explores the
largely uncharted territories of power, resistance, dissent, and
activism in public relations, arguing that practitioners can
increase their power and social legitimacy by developing and using
a wider range of influence resources, strategies, and tactics.
Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of
practitioners, analyzed original survey data, and examined a
detailed case study to develop a theory of power relations.
Ultimately, the book seeks to advance the ethical and effective
practice of public relations.
Intended for scholars and graduate students in public relations, it
also has much to offer practitioners, as well as scholars and
students in organizational communication, organizational theory,
human resources, and leadership.
Public Relations Leaders as Sensemakers presents foundational
research on the public relations profession, providing a current
and compelling picture of expanding global practice. Utilizing data
from one of the largest studies ever conducted in the field, and
representing the perspectives of 4,500 practitioners, private and
state-run companies, communication agencies, government agencies,
and nonprofits, this work advances a theory of integrated
leadership in public relations and highlights future research needs
and educational implications. This volume is appropriate for
graduate and advanced undergraduate students in international
public relations and communication management, as well as scholars
in global public relations, communication management, and business.
It is also intended to supplement courses in public relations
theory, strategic communication, business management, and
leadership development.
You may take for granted that you can read these words. But many
people cannot, and that's what this book is about. Tens of millions
of Americans today lack the skills to complete a job application,
read a recipe, find their way on a street map, calculate a
restaurant bill or follow a favorite passage of scripture.
Throughout history, people have shared personal experiences through
stories. This is a book of 30 such stories from the front lines of
the literacy movement in Alabama. In their own words, these people
recount in very personal terms their motivations and dreams along
the spectrum of learning and teaching. All profits from the sale of
this book are donated to the Literacy Council of West Alabama and
the Literacy Council in Birmingham.
"Gaining Influence in Public Relations "explores how professionals
can increase their influence in practice to help their
organizations achieve success. This provocative book explores the
largely uncharted territories of power, resistance, dissent, and
activism in public relations, arguing that practitioners can
increase their power and social legitimacy by developing and using
a wider range of influence resources, strategies, and tactics.
Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of
practitioners, analyzed original survey data, and examined a
detailed case study to develop a theory of power relations.
Ultimately, the book seeks to advance the ethical and effective
practice of public relations.
Intended for scholars and graduate students in public relations, it
also has much to offer practitioners, as well as scholars and
students in organizational communication, organizational theory,
human resources, and leadership.
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