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The Radio Station offers a concise and insightful guide to all
aspects of radio broadcasting, streaming, and podcasting. This
book's tenth edition continues its long tradition of guiding
readers to a solid understanding of who does what, when, and why in
a professionally managed station. This new edition explains what
"radio" in America has been, where it is today, and where it is
going, covering the basics of how programming is produced,
financed, delivered and promoted via terrestrial and satellite
broadcasting, streaming and podcasting, John Allen Hendricks and
Bruce Mims examine radio and its future within a framework of
existing and emerging technologies. The companion website is new
revised with content for instructors, including an instructors'
manual and test questions. Students will discover an expanded
library of audio interviews with leading industry professionals in
addition to practice quizzes and links to additional resources.
The Radio Station offers a concise and insightful guide to all
aspects of radio broadcasting, streaming, and podcasting. This
book's tenth edition continues its long tradition of guiding
readers to a solid understanding of who does what, when, and why in
a professionally managed station. This new edition explains what
"radio" in America has been, where it is today, and where it is
going, covering the basics of how programming is produced,
financed, delivered and promoted via terrestrial and satellite
broadcasting, streaming and podcasting, John Allen Hendricks and
Bruce Mims examine radio and its future within a framework of
existing and emerging technologies. The companion website is new
revised with content for instructors, including an instructors'
manual and test questions. Students will discover an expanded
library of audio interviews with leading industry professionals in
addition to practice quizzes and links to additional resources.
One of the first books to examine the status of broadcasting on its
one hundredth anniversary, Radio's Second Century investigates both
vanguard and perennial topics relevant to radio's past, present,
and future. As the radio industry enters its second century of
existence, it continues to be a dominant mass medium with almost
total listenership saturation despite rapid technological
advancements that provide alternatives for consumers. Lasting
influences such as on-air personalities, audience behavior, fan
relationships, and localism are analyzed as well as contemporary
issues including social and digital media. Other essays examine the
regulatory concerns that continue to exist for public radio,
commercial radio, and community radio, and discuss the hindrances
and challenges posed by government regulation with an emphasis on
both American and international perspectives. Radio's impact on
cultural hegemony through creative programming content in the areas
of religion, ethnic inclusivity, and gender parity is also
explored. Taken together, this volume compromises a meaningful
insight into the broadcast industry's continuing power to inform
and entertain listeners around the world via its oldest mass
medium--radio.
One of the first books to examine the status of broadcasting on its
one hundredth anniversary, Radio's Second Century investigates both
vanguard and perennial topics relevant to radio's past, present,
and future. As the radio industry enters its second century of
existence, it continues to be a dominant mass medium with almost
total listenership saturation despite rapid technological
advancements that provide alternatives for consumers. Lasting
influences such as on-air personalities, audience behavior, fan
relationships, and localism are analyzed as well as contemporary
issues including social and digital media. Other essays examine the
regulatory concerns that continue to exist for public radio,
commercial radio, and community radio, and discuss the hindrances
and challenges posed by government regulation with an emphasis on
both American and international perspectives. Radio's impact on
cultural hegemony through creative programming content in the areas
of religion, ethnic inclusivity, and gender parity is also
explored. Taken together, this volume compromises a meaningful
insight into the broadcast industry's continuing power to inform
and entertain listeners around the world via its oldest mass
medium--radio.
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