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Call to Action includes the information businesses need to know
to achieve dramatic results from online efforts. Are you planning
for top performance? Are you accurately evaluating that
performance? Are you setting the best benchmarks for measuring
success? How well are you communicating your value proposition? Are
you structured for change? Can you achieve the momentum you need to
get the results you want? If you have the desire and commitment to
create phenomenal online results, then this book is your call to
action.
Within these pages, New York Times best-selling authors Bryan
and Jeffrey Eisenberg walk you through the five phases that
comprise web site development, from the critical planning phase,
through developing structure, momentum, and communication, to
articulating value. Along the way, they offer advice and practical
applications culled from their years of experience "in the
trenches."
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