![]() |
![]() |
Your cart is empty |
||
Showing 1 - 4 of 4 matches in All Departments
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management. This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness. This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students.
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management. This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness. This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students.
"Gaining Influence in Public Relations "explores how professionals
can increase their influence in practice to help their
organizations achieve success. This provocative book explores the
largely uncharted territories of power, resistance, dissent, and
activism in public relations, arguing that practitioners can
increase their power and social legitimacy by developing and using
a wider range of influence resources, strategies, and tactics.
Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of
practitioners, analyzed original survey data, and examined a
detailed case study to develop a theory of power relations.
Ultimately, the book seeks to advance the ethical and effective
practice of public relations.
"Gaining Influence in Public Relations "explores how professionals
can increase their influence in practice to help their
organizations achieve success. This provocative book explores the
largely uncharted territories of power, resistance, dissent, and
activism in public relations, arguing that practitioners can
increase their power and social legitimacy by developing and using
a wider range of influence resources, strategies, and tactics.
Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of
practitioners, analyzed original survey data, and examined a
detailed case study to develop a theory of power relations.
Ultimately, the book seeks to advance the ethical and effective
practice of public relations.
|
![]() ![]() You may like...
Marketing Analytics - Essential Tools…
Rajkumar Venkatesan, Paul W. Farris, …
Hardcover
Students Must Rise - Youth Struggle In…
Anne Heffernan, Noor Nieftagodien
Paperback
![]()
|