A profound and frank analysis of the problems arising from the impact of free market globalization in CIS countries. Possible new solutions are presented and discussed, especially those based on the key role of innovation. A new, original proposal is made for the development of a common technological language', starting from a European standardization of computer aided design and manufacturing (CAD/CAM).

Some rapid and complex changes have taken place during recent years in the former Soviet Union. These incredible changes occurred not only in political policy and behavior, but also in social life and within framework of economic rules, especially the aspects concerning the key factor of new and advanced economies, which is based on Innovation Technology (IT). In fact, IT is becoming to be a key factor or, at least, the enzymatic factor necessary for activating asolid economy, based on advanced products and manufacturing, and with an incredible and unforeseeable impact on human lifestyle and wellbeing. This tool of development coupled to a world-wide movement towards a post-industrial era, with poorly defined economic, social and cultural boundaries is rapidly gaining support all over the world, supporting and creating a "global market." This globalization, intended as market expansion and flooding, is really a deeper and more complex phenomenon, surely mainly deriving from a cultural movement (the origin and aim ofthe use of IT as a tool for World Globalization). The process of globalization of the Innovation Market, which might have originated the economy failure of Eastern Europe with a risk of disintegration, is really the only way to solve the problem; therefore, the integration within the whole of Europe should be based on the paradigm of an Innovation Policy.

A profound and frank analysis of the problems arising from the impact of free market globalization in CIS countries. Possible new solutions are presented and discussed, especially those based on the key role of innovation. A new, original proposal is made for the development of a `common technological language', starting from a European standardization of computer aided design and manufacturing (CAD/CAM).

The great, complex and rapid change happening in fonner Soviet Union is overfloading an impressive impact on the western world, especially Europe, and, in the close future, on the global world. Most of this change is generating positive effects and even more optimistic expectations, but surely the difficulties to support and to render these results real and longlasting cannot be underestimated . In fact, difficulties in the adaptation, especially of the most important Countries capabilities, like R&D process and Innovation development and transfer, are being evidenced in the transitional period to completely new socio-economic and political conditions. For the above reasons various Conferences and Meetings have been organised on international base, most of them taking care of identifying and developing recommendations for improving organisation of Science in East Europe and reshaping the research in Science and Technology in the context of new socio-economic conditions. These efforts were mainly confined to scientific research that was considered one of the most important wealth's of Soviet Union, giving not specific attention to the strategic importance of Science and, even more, Innovation for industrial and socio-economic growth in the new N.I.S. Countries. Furthennore, the impressive speed of change in Innovation on the global market coupled to the enonnous change realised by N.I.S. Countries, especially by the leader Russia, is accelerating the need of an operating solution capable of linking these Countries with the Western World, rules and market, starting from Europe.

Some rapid and complex changes have taken place during recent years in the former Soviet Union. These incredible changes occurred not only in political policy and behavior, but also in social life and within framework of economic rules, especially the aspects concerning the key factor of new and advanced economies, which is based on Innovation Technology (IT). In fact, IT is becoming to be a key factor or, at least, the enzymatic factor necessary for activating asolid economy, based on advanced products and manufacturing, and with an incredible and unforeseeable impact on human lifestyle and wellbeing. This tool of development coupled to a world-wide movement towards a post-industrial era, with poorly defined economic, social and cultural boundaries is rapidly gaining support all over the world, supporting and creating a "global market." This globalization, intended as market expansion and flooding, is really a deeper and more complex phenomenon, surely mainly deriving from a cultural movement (the origin and aim ofthe use of IT as a tool for World Globalization). The process of globalization of the Innovation Market, which might have originated the economy failure of Eastern Europe with a risk of disintegration, is really the only way to solve the problem; therefore, the integration within the whole of Europe should be based on the paradigm of an Innovation Policy.

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.