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* The first book on storytelling aimed specifically at market
researchers * Defines four types of story and provides clear
guidance on revamping deliverables to appeal to the decision-making
audience * Empowers market researchers to bring their analysis to
life and their ideas to the management table * Includes examples
from a range of art forms to illustrate the foundations of good
storytelling
* The first book on storytelling aimed specifically at market
researchers * Defines four types of story and provides clear
guidance on revamping deliverables to appeal to the decision-making
audience * Empowers market researchers to bring their analysis to
life and their ideas to the management table * Includes examples
from a range of art forms to illustrate the foundations of good
storytelling
|
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