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Storytelling and Market Research - A Practical User Guide (Hardcover) Loot Price: R3,883
Discovery Miles 38 830
Repayment Terms: R364 pm x 12*
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Storytelling and Market Research - A Practical User Guide (Hardcover): C. Frederic John

Storytelling and Market Research - A Practical User Guide (Hardcover)

C. Frederic John

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Loot Price R3,883 Discovery Miles 38 830 | Repayment Terms: R364 pm x 12*

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* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience * Empowers market researchers to bring their analysis to life and their ideas to the management table * Includes examples from a range of art forms to illustrate the foundations of good storytelling

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: November 2021
First published: 2022
Authors: C. Frederic John
Dimensions: 229 x 152mm (L x W)
Format: Hardcover
Pages: 186
ISBN-13: 978-1-03-206487-1
Categories: Books > Language & Literature > Language & linguistics > General
Books > Language & Literature > Literature: history & criticism > General
Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Economics > General
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 1-03-206487-0
Barcode: 9781032064871

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