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Books > Language & Literature > Literature: history & criticism

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Storytelling and Market Research - A Practical User Guide (Paperback) Loot Price: R1,130

Discovery Miles 11 300

Repayment Terms: R106 pm x 12*

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Storytelling and Market Research - A Practical User Guide (Paperback): C. Frederic John

Storytelling and Market Research - A Practical User Guide (Paperback)

C. Frederic John

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Loot Price R1,130 Discovery Miles 11 300 | Repayment Terms: R106 pm x 12*

Expected to ship within 12 - 19 working days

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* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience * Empowers market researchers to bring their analysis to life and their ideas to the management table * Includes examples from a range of art forms to illustrate the foundations of good storytelling

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	November 2021
First published:	2022
Authors:	C. Frederic John
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Paperback
Pages:	186
ISBN-13:	978-1-03-206485-7
Categories:	Books > Language & Literature > Language & linguistics > General Books > Language & Literature > Literature: history & criticism > General Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Economics > General Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-03-206485-4
Barcode:	9781032064857