Marketing Management takes a fresh look at topics such as the architecture of marketing, integrated marketing communication and the identification of target markets. Core topics such as product and services, wholesaling and retailing, distribution, global marketing and pricing strategies are, of course, also dealt with. It includes all-new chapters on customer interface management, branding decisions, digital marketing communications, customer value and retention, and measuring and managing the return on marketing investment.

Marketing Management has been widely prescribed for more than 20 years. This edition – containing the most recent and relevant research – is sure to remain the market leader, particularly within the South African context.

Key Features:

• Well-researched case studies
• Numerous examples to explain marketing theory, many of which are taken from South African companies
• Extended marketing mix is discussed where relevant and not as a separate topic
• Focus on customer satisfaction as well as on accessing and using information in decision making
• Support material for adopting institutions

A guide to surgery, designed mainly for undergraduate students, giving an overview of the subject for junior registrars and providing a resource for general practioners in their continuing medical education programmes.

WELCOME TO DEADHART. ALASKA. POPULATION 673. LIVING.

In a small Alaskan town, a boy is found with his throat ripped out and the blood drained from his body.

The brutality of the murder of chillingly echoes a killing from twenty-five years ago.

Out-of-state detective Barbara Atkins is brought in to assist the sheriff, Jensen Tucker, who investigated the original case.

However, the inhabitants of Deadhart believe they know who is responsible: one of the nearby vampyr colony who live in an old mining settlement deep in the mountains.

Barbara is under pressure to authorize a cull of the entire colony.

But the evidence doesn’t stack up, people are lying, and the more Barbara and Tucker delve into Deadhart’s history, the darker the secrets they uncover.

As the snow thickens and the nights grow longer, another teenager goes missing and body parts are found.

Time is running out for Barbara and Tucker to find the truth.

Are they hunting a cold-blooded murderer, or a bloodthirsty monster?

And which is more dangerous?

Hierdie bundel het ontstaan na aanleiding van ’n gesoute bibliotekaresse se vreugde oor kinders wat ’n ou hardebandbundel met Langenhoven se spookstories uit die volwasse afdeling smokkel om in die kinderafdeling voos te lees.

Die spookverhale is versigtig uitgekies en hervertel deur Wendy Maartens om by die oorspronklike teks aan te sluit, en terselfdertyd ook tot die kind van vandag te spreek.

The purpose of this work is to help students master the cases and articles in legal journals prescribed as additional study material in courses on specific (nominate) contracts.

It is not a traditional case-book which consists mainly of quotations from the decided cases. It provides a concise summary of the facts, of the dispute or question of law in issue, and of the salient points of the decision, together with comments, remarks, criticisms or the points of view taken in articles in legal journals. New case law was added to the sections dealing with purchase and sale, lease, agency, credit agreements and insurance.

Some examples of contracts have been added to this edition to enhance student understanding of the contents and drafting of typical contracts.

This edition of the writings of Theobald Wolfe Tone (1763-98), barrister, United Irishman, agent of the Catholic Committee and later an officer in the French revolutionary army, is intended to comprehend all his writings and largely to supersede the two-volume Life of Theobald Wolfe Tone. ..written by himself that was edited by his son William, and published at Washington in 1826. It consists mainly of Tone's correspondence, diaries, autobiography, pamphlets, public addresses, and miscellaneous memoranda (both personal and public); it is based on the original MSS if extant or the most reliable printed sources.
Tone's participation in Irish politics in the early 1790s and his presence on the periphery of the ruling circle in revolutionary France from February 1796 to September 1798 would be sufficient to make his writings a major historical source. The literary quality of his writings, diaries, and autobiography enhances their importance. The unique quality of Tone's writings is that they are the production of a gifted and convivial young Irishman who moved widely in intellectual and political circles.
This volume - France, the Rhine, Lough Swilly, and the Death of Tone - completes the edition, following the last part of Tone's life, until his death following the abortive Irish uprising of 1798. It includes addenda, corrigenda, an iconography, a bibliography, and a complete index to all three volumes.

Sagmoedige Neelsie se lewe word weereens versuur – hierdie keer nie deur die bure nie, maar deur Vroutjie, wat nou maar net nie kan verstaan hoekom hy nie ’n vaste werkie wil kry nie.

En so saam met Vroutjie se knaende klagtes kom daar nog slegte nuus: die Universiteit van Stellenbosch het besluit dat ’n man van Neelsie se geleerdheid sekerlik te vinde sou wees vir ’n reeks lesings oor onderwerpe wat begin by toe Adam nog ’n opgeskote jongeling was (Egiptelogie, Assiriologie, die Homeriese probleem) en aanloop tot by die verdere uithoeke van die wetenskap (Moderne Kosmogonie en so ietsie oor Einstein se teorie) ...

Neelsie se enigste hoop is maar om êrens in afsondering te gaan studeer aan al die hogere dinge, met die gevolg dat Herrie weer voor die trem ingespan word en die hele familie weer afsit na Meiringskloof, met etlike bewonderaars in tou.

Tackle the core component of your Engineering and Manufacturing T Level with this comprehensive resource published in association with City & Guilds and EAL. With topics ranging from essential maths and science to mechanical, electrical and electronic principles and engineering project management, this clear and accessible textbook will guide you through the qualification's core unit and will equip you with a solid understanding of the key principles, concepts, theories and skills you need to shape your career in engineering and manufacturing. - Track and strengthen your knowledge using learning outcomes at the beginning of every chapter and 'Test Yourself' questions throughout. - Improve your understanding of important terminology with a 'Key Terms' feature, as well as a detailed glossary. - Contextualise your learning with real-world case studies that explore some of the dilemmas you can expect to face in the workplace and reflection tasks to ensure you are set up for success. - Understand how to avoid hazards and minimise risk with regular health and safety reminders. - Prepare for your exams and the Employer Set Project using tips, assessment practice and model answers. - Build the functional skills you need to thrive in the industry with English and maths exercises. - Develop your professional skills with helpful tips from expert authors Paul Anderson and David Hills-Taylor, who draw on their extensive teaching and industry experience.

Peter Short is a Northwestern University graduate student in the mid-1960s. He is bright but not worldly when he meets the beautiful Sallie Barnes, a performer in the Ice Follies. Peter meets Sallie in a Chicago bar in the fall of 1965. He visits her in Buffalo over Thanksgiving, and she spends Christmas with Peter and his family. When he lands a summer job, Peter heads to San Francisco, where the Ice Follies prepare for the new roadshow to start in the fall. Sallie exhibits subtle signs of emotional instability along the way. However, Peter’s untrained eye does not perceive the true nature of the driving forces behind her erratic behavior. At times they seem headed for a long-term relationship, but something always happens that blows their bond apart. Along the way, Peter has interesting encounters with a handful of other women and renews an old friendship with his roommate from undergraduate school who now lives in California. His up and down relationship with Sallie continues as he pursues her across the country. Peter grows up fast as his life becomes all about a woman—and a heap of worries.

Dayspring is a recollection of C.J. Driver’s South African youth – his childhood as a reverend’s son in Kroonstad and Makhanda preceding his extraordinary student years at the University of Cape Town, during which he edited the student newspaper Varsity and became enmeshed in radical student politics.

Sweetpea is coming home at last…

Newly married, with a loving family surrounding her, everything's coming up roses for ex-serial killer Rhiannon Lewis, right?

Wrong.

Her husband has just been shot, and the daughter she left behind in the UK is desperately ill. She’s got no choice but to flee the States and return home, back to her roots, where she’s in danger of being recognised and arrested at any moment.

Only nothing is quite as it seems…

With a series of bad choices in front of her, and the authorities right behind, Rhiannon's in a hell of a hole and she needs to dig herself out of it pronto. But help can come from the most unlikely places. And even more unlikely people…

A boy is found with his throat ripped out,
the blood drained from his body. It’s not the first
such killing, and the town knows who to blame:
the vampyr colony in the mountains.

But out-of-state detective Barbara Atkins think the evidence
doesn’t stack up. People are lying.
And Deadhart has a history of dark secrets.

The snow keeps falling, but so do the victims.
Time is running out for Barbara.
Is she hunting a cold-blooded murderer,
or a bloodthirsty monster?

And which does she fear most?

‘Haunting’ Sara Sheridan ‘Intriguing, atmospheric, thought-provoking’ Alexandra Bell ‘Beautifully crafted, thrilling and atmospheric’ Rebecca Netley In the midst of the woods stands a house called Lichen Hall. This place is shrouded in folklore – old stories of ghosts, of witches, of a child who is not quite a child. Now the woods are creeping closer, and something has been unleashed. Pearl Gorham arrives in 1965, one of a string of young women sent to Lichen Hall to give birth. And she soon suspects the proprietors are hiding something. Then she meets the mysterious mother and young boy who live in the grounds – and together they begin to unpick the secrets of this place. As the truth comes to the surface and the darkness moves in, Pearl must rethink everything she knew – and risk what she holds most dear. Praise for The Ghost Woods . . . ‘Cooke has mixed the darkness of reality with a magical realism that will have you gripped’ Woman & Home ‘This chilling gothic tale is the perfect choice for a book club . . . atmospheric’ Prima ‘Original and compelling, The Ghost Woods is a beautifully written, chilling tale that will stay with the reader long after the book is finished’ Elizabeth Lee ‘[C.J. Cooke is] a master of the feminist gothic!’ Katherine May ’The Ghost Woods rattles along, with a twisty plot that defies expectations right from the start . . . highly enjoyable’ Sally Hinchcliffe ‘An eerie gothic thriller’ Samantha Downing ‘Deliciously unsettling, strangely believable’ Carly Reagon ‘With a great plot, this suspenseful and compelling story touches on the difficult history of women in mid-20th-century Scotland’ Candis