This edition of managing tourism services strives to promote and instill a strong customer-centric orientation in the reader. Therefore, the title places strong emphasis on service orientation and the content focuses on managerial functions as means of enhancing the experience of the tourist. This has led to the introduction of new chapters such as service people management and the consequence of tourism. Several existing chapters rewritten to enhance the customer-centric and service-orientated focus of this edition. Several new South African case studies and applications are included to ensure a truly South African perspective.

Product decisions are central in an organisation's efforts to satisfy the needs of the selected target markets and to add value for the consumer. This title explores: the meaning of a product from a marketing perspective; the major decisions regarding the product offering; branding; strategies for managing multiple products; new product development; the product life cycle concept and the strategies to manage products during the different phases of the life cycle. Product management provides a South African perspective and concepts are illustrated with a variety of localised examples and case studies.