0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R5,000 - R10,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Advertising and Public Relations Law (Paperback, 3rd edition): Carmen Maye, Roy L. Moore, Erik L. Collins Advertising and Public Relations Law (Paperback, 3rd edition)
Carmen Maye, Roy L. Moore, Erik L. Collins
R2,413 Discovery Miles 24 130 Ships in 12 - 17 working days

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Advertising and Public Relations Law (Hardcover, 3rd edition): Carmen Maye, Roy L. Moore, Erik L. Collins Advertising and Public Relations Law (Hardcover, 3rd edition)
Carmen Maye, Roy L. Moore, Erik L. Collins
R5,027 Discovery Miles 50 270 Ships in 12 - 17 working days

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Carriwell Seamless Drop Cup Nursing Bra…
R560 R448 Discovery Miles 4 480
Complete Clumping Cat Litter (5kg)
R77 Discovery Miles 770
Sony PlayStation Portal Remote Player…
R5,299 Discovery Miles 52 990
Bostik Clear (50ml)
R57 Discovery Miles 570
Loot
Nadine Gordimer Paperback  (2)
R383 R310 Discovery Miles 3 100
Loot
Nadine Gordimer Paperback  (2)
R383 R310 Discovery Miles 3 100
ZA Cute Puppy Love Paw Set (Necklace…
R712 R499 Discovery Miles 4 990
Kingdom Of Daylight - Memories Of A…
Peter Steyn Paperback  (2)
R153 Discovery Miles 1 530
Loot
Nadine Gordimer Paperback  (2)
R383 R310 Discovery Miles 3 100
Casio LW-200-7AV Watch with 10-Year…
R999 R884 Discovery Miles 8 840

 

Partners