0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R5,000 - R10,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Advertising and Public Relations Law (Paperback, 3rd edition): Carmen Maye, Roy L. Moore, Erik L. Collins Advertising and Public Relations Law (Paperback, 3rd edition)
Carmen Maye, Roy L. Moore, Erik L. Collins
R2,413 Discovery Miles 24 130 Ships in 12 - 17 working days

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Advertising and Public Relations Law (Hardcover, 3rd edition): Carmen Maye, Roy L. Moore, Erik L. Collins Advertising and Public Relations Law (Hardcover, 3rd edition)
Carmen Maye, Roy L. Moore, Erik L. Collins
R5,027 Discovery Miles 50 270 Ships in 12 - 17 working days

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
The Walking Dead - Season 1 / 2 / 3 / 4
Andrew Lincoln Blu-ray disc  (1)
R277 Discovery Miles 2 770
The Papery A5 WOW 2025 Diary - Giraffe…
R349 R300 Discovery Miles 3 000
Marvel Spiderman Fibre-Tip Markers (Pack…
R57 Discovery Miles 570
Genuine Leather Wallet With Clip Closure…
R299 R246 Discovery Miles 2 460
Bostik Glue Stick (40g)
R52 Discovery Miles 520
Russell Hobbs Toaster (2 Slice…
R707 Discovery Miles 7 070
CoolKids Digital Mid-size 30M WR Watch…
R176 Discovery Miles 1 760
Maze Runner: Chapter II - The Scorch…
Thomas Brodie-Sangster, Nathalie Emmanuel, … Blu-ray disc R32 Discovery Miles 320
Loot
Nadine Gordimer Paperback  (2)
R383 R310 Discovery Miles 3 100
Higher
Michael Buble CD  (1)
R459 Discovery Miles 4 590

 

Partners