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This volume examines the role of English in academic and research
settings in Europe and provides recommendations on the challenges
posed by the dominance of English over national languages as
languages of science and research dissemination; the need for
language support for academics that need to disseminate their
research in English; and the effect of past and present language
policies.
This book presents an overview of the wide variety of digital
genres used by researchers to produce and communicate knowledge,
perform new identities and evaluate research outputs. It explores
the role of digital genres in the repertoires of genres used by
local communities of researchers to communicate both locally and
globally, both with experts and the interested public, and sheds
light on the purposes for which researchers engage in digital
communication and on the semiotic resources they deploy to achieve
these purposes. The authors discuss the affordances of digital
genres but also the challenges that they pose to researchers who
engage in digital communication. The book explores what researchers
can do with these genres, what meanings they can make, who they
interact with, what identities they can construct and what new
relations they establish, and, finally, what language(s) they
deploy in carrying out all these practices.
This innovative book employs genre as a fruitful lens for exploring
the complexity of science communication online and the new genre
assemblages formed at the interface of multiple genres in digital
environments. Perez-Llantada and Luzon argue for a
conceptualization of Science 2.0 that views digital genres in
conjunction with other genres, accounting for the ways in which
diverse Internet users choose different points of entry for
accessing information on science of varied depth, views, and
perspectives. Taking Swales's conceptualization of forms of genre
collectivity as its point of departure, the book puts forward this
new understanding of multisemiotic genre assemblages in digital
science communication, considering dimensions of hypertextuality,
intertextuality, and multimodality in the interdependent relations
between genres. The volume draws on a range of case studies each
with a distinct genre assemblage and social agenda, exploring such
areas as high stakes science, open peer review, science
reproducibility, citizen science, and social media networking.
Offering new directions for future research on genre studies and
digital science communication, Genre Networks: Intersemiotic
Relations in Digital Science Communication will be of interest to
scholars in these fields, as well as those working in
multimodality, language and communication, and languages for
academic purposes.
"The rhetorical practices involved with the dissemination of
scientific discourse are shifting. Addressing these changes, this
book places the discourse of science in an increasingly
multilingual and multicultural academic area. It contests
monolingual assumptions informing scientific discourse, calling
attention to emerging glocal discourses that make hybrids of the
standard globalized and local academic English norms. English
clearly has a hegemonic role as the lingua franca of global
academia; this book conducts an intercultural rhetorical and
textographic analysis to compare how Anglophone and non-Anglophone
academics utilise the standardized rhetorical conventions for
scientific writing. It takes an academic literacies approach,
providing a rhetorically and pedagogically informed discussion. It
enquires into the process of linguistic and rhetorical
acculturation of both monolingual and multilingual scholars, and in
doing so redefines the contemporary rhetoric of science. "
At present, Web 2.0 technologies are making traditional research
genres evolve and form complex genre assemblage with other genres
online. This book takes the perspective of genre analysis to
provide a timely examination of professional and public
communication of science. It gives an updated overview on the
increasing diversification of genres for communicating scientific
research today by reviewing relevant theories that contribute an
understanding of genre evolution and innovation in Web 2.0. The
book also offers a much-needed critical enquiry into the dynamics
of languages for academic and research communication and reflects
on current language-related issues such as academic Englishes, ELF
lects, translanguaging, polylanguaging and the multilingualisation
of science. Additionally, it complements the critical reflections
with data from small-scale specialised corpora and exploratory
survey research. The book also includes pedagogical orientations
for teaching/training researchers in the STEMM disciplines and
proposes several avenues for future enquiry into research genres
across languages.
At present, Web 2.0 technologies are making traditional research
genres evolve and form complex genre assemblage with other genres
online. This book takes the perspective of genre analysis to
provide a timely examination of professional and public
communication of science. It gives an updated overview on the
increasing diversification of genres for communicating scientific
research today by reviewing relevant theories that contribute an
understanding of genre evolution and innovation in Web 2.0. The
book also offers a much-needed critical enquiry into the dynamics
of languages for academic and research communication and reflects
on current language-related issues such as academic Englishes, ELF
lects, translanguaging, polylanguaging and the multilingualisation
of science. Additionally, it complements the critical reflections
with data from small-scale specialised corpora and exploratory
survey research. The book also includes pedagogical orientations
for teaching/training researchers in the STEMM disciplines and
proposes several avenues for future enquiry into research genres
across languages.
The rhetorical practices involved with the dissemination of
scientific discourse are shifting. Addressing these changes, this
book places the discourse of science in an increasingly
multilingual and multicultural academic area. It contests
monolingual assumptions informing scientific discourse, calling
attention to emerging glocal discourses that make hybrids of the
standard globalized and local academic English norms.English
clearly has a hegemonic role as the lingua franca of global
academia; this book conducts an intercultural rhetorical and
textographic analysis to compare how Anglophone and non-Anglophone
academics utilise the standardized rhetorical conventions for
scientific writing. It takes an academic literacies approach,
providing a rhetorically and pedagogically informed discussion. It
enquires into the process of linguistic and rhetorical
acculturation of both monolingual and multilingual scholars, and in
doing so redefines the contemporary rhetoric of science.
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