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Books > Reference & Interdisciplinary > Communication studies
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Research Genres Across Languages - Multilingual Communication Online (Hardcover)
Loot Price: R2,821
Discovery Miles 28 210
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Research Genres Across Languages - Multilingual Communication Online (Hardcover)
Series: Cambridge Applied Linguistics
Expected to ship within 12 - 17 working days
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Total price: R2,841
Discovery Miles: 28 410
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At present, Web 2.0 technologies are making traditional research
genres evolve and form complex genre assemblage with other genres
online. This book takes the perspective of genre analysis to
provide a timely examination of professional and public
communication of science. It gives an updated overview on the
increasing diversification of genres for communicating scientific
research today by reviewing relevant theories that contribute an
understanding of genre evolution and innovation in Web 2.0. The
book also offers a much-needed critical enquiry into the dynamics
of languages for academic and research communication and reflects
on current language-related issues such as academic Englishes, ELF
lects, translanguaging, polylanguaging and the multilingualisation
of science. Additionally, it complements the critical reflections
with data from small-scale specialised corpora and exploratory
survey research. The book also includes pedagogical orientations
for teaching/training researchers in the STEMM disciplines and
proposes several avenues for future enquiry into research genres
across languages.
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