This isn't a new theory. This book is a result of over 30 years of pratical experience, successfully performed many times for start-up companies, large corporations, individual departments, teams and nonprofits alike. The challenge today is to create a well-run organization and keep it that way. A well-run organization is one that is "aligned" within itself: each person, team, or division working seemlessly together. It can happen. There are twelve components to every well-aligned organization, no matter how big or small or in which industry. By using the 12 steps outlined in this book you will align your organization, profits will follow, and your company will stay strong.