"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions." - Harold Burson, Founding Chairman, Burson Marstellar "This book is both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it's difficult to see how students of public relations could call themselves current without first reading this smart collection of essays." - James S. O'Rourke IV, Professor and Director, The Eugene D. Fanning Center for Business Communication, University of Notre Dame "Fitzpatrick and Bronstein have for every public relations professional established a foundation to practice advocacy ethically. Practice settings may change, but Fitzpatrick and Bronstein demonstrate that the individual professional has an ongoing ethical imperative to advocate responsibly. Fitzpatrick's discussion of the PRSA Code of Ethics concept of advocacy (which she helped draft) breaks new and helpful ground, bringing clarity and substance to this crucial ingredient of most public relations practice." - James E. Lukaszewski, Chairman and President, The Lukaszewski Group Inc. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. The collection explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, the requirements of ethical advocacy online, ethical accountability in organizational settings, the special ethical obligations of nonprofit groups, and ethical mandates in cross-border public relations.

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

Pornography catapulted to the forefront of the American women's movement in the 1980s, singled out by some leading feminists as a key agent of female oppression and celebrated by others as an essential ingredient of sexual liberation. In Battling Pornography, Carolyn Bronstein locates the origins of anti-pornography sentiment in the turbulent social and cultural history of the late 1960s and 1970s, including women's mixed responses to the sexual revolution, and explains the gradual emergence of a controversial anti-pornography movement. Based on extensive original archival research, the book reveals that that the seeds of the movement were planted by groups who protested the proliferation of advertisements, Hollywood films, and other mainstream media that glorified sexual violence. Over time, feminist leaders redirected the emphasis from violence to pornography to leverage rhetorical power, unwittingly attracting right-wing supporters who opposed sexual freedom and igniting a forceful feminist counter-movement in defense of sexuality and free speech. Battling Pornography presents a fascinating account of the rise and fall of this significant American social movement and documents the contributions of influential activists on both sides of the pornography debate, including some of the best-known American feminists.

Agendamelding: News, Social Media, Audiences, and Civic Community builds on the premise that people construct civic community from the information that they seek-as well as the information that seeks them-to trace the processes by which we mix, or meld, agendas from various sources into a coherent picture of the civic community in which we live. Using the presidential elections of 2008, 2012, and 2016, this book tests a formula that allows us to predict how potential voters lean towards communities in which they feel comfortable-for example, Republican, Democratic, or Independent. These analyses take into account differences in the use of traditional news media vs. social media among media consumers, as well as varying levels of press freedom across national populations.

Agendamelding: News, Social Media, Audiences, and Civic Community builds on the premise that people construct civic community from the information that they seek-as well as the information that seeks them-to trace the processes by which we mix, or meld, agendas from various sources into a coherent picture of the civic community in which we live. Using the presidential elections of 2008, 2012, and 2016, this book tests a formula that allows us to predict how potential voters lean towards communities in which they feel comfortable-for example, Republican, Democratic, or Independent. These analyses take into account differences in the use of traditional news media vs. social media among media consumers, as well as varying levels of press freedom across national populations.

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions." - Harold Burson, Founding Chairman, Burson Marstellar "This book is both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it's difficult to see how students of public relations could call themselves current without first reading this smart collection of essays." - James S. O'Rourke IV, Professor and Director, The Eugene D. Fanning Center for Business Communication, University of Notre Dame "Fitzpatrick and Bronstein have for every public relations professional established a foundation to practice advocacy ethically. Practice settings may change, but Fitzpatrick and Bronstein demonstrate that the individual professional has an ongoing ethical imperative to advocate responsibly. Fitzpatrick's discussion of the PRSA Code of Ethics concept of advocacy (which she helped draft) breaks new and helpful ground, bringing clarity and substance to this crucial ingredient of most public relations practice." - James E. Lukaszewski, Chairman and President, The Lukaszewski Group Inc. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. The collection explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, the requirements of ethical advocacy online, ethical accountability in organizational settings, the special ethical obligations of nonprofit groups, and ethical mandates in cross-border public relations.

Pornography catapulted to the forefront of the American women's movement in the 1980s, singled out by some leading feminists as a key agent of female oppression and celebrated by others as an essential ingredient of sexual liberation. In Battling Pornography, Carolyn Bronstein locates the origins of anti-pornography sentiment in the turbulent social and cultural history of the late 1960s and 1970s, including women's mixed responses to the sexual revolution, and explains the gradual emergence of a controversial anti-pornography movement. Based on extensive original archival research, the book reveals that that the seeds of the movement were planted by groups who protested the proliferation of advertisements, Hollywood films, and other mainstream media that glorified sexual violence. Over time, feminist leaders redirected the emphasis from violence to pornography to leverage rhetorical power, unwittingly attracting right-wing supporters who opposed sexual freedom and igniting a forceful feminist counter-movement in defense of sexuality and free speech. Battling Pornography presents a fascinating account of the rise and fall of this significant American social movement and documents the contributions of influential activists on both sides of the pornography debate, including some of the best-known American feminists.