"This is an intelligent book about serious issues in public
relations: accountability, responsibility, transparency, loyalty,
truthtelling, and fairness. It should be required reading in
boardrooms, in PR classrooms, and at the Pentagon." - Jay Black,
Editor, Journal of Mass Media Ethics "Ethics in Public Relations
fills an important need at a time when the credibility of public
relations (and some public relations practitioners and public
relations firms) is under attack. In a manner that is never preachy
or dogmatic, Fitzpatrick and Bronstein have put together a series
of essays that have application across the public relations
spectrum. They are sure to be informative and instructive both to
long-time professionals and candidates for entry-level positions."
- Harold Burson, Founding Chairman, Burson Marstellar "This book is
both highly readable and long overdue. Fitzpatrick and Bronstein
have produced a thoughtful, thorough, and very practical look at
the ethical dimensions of public relations, not just in theory, but
in everyday practice. The essays are sharp, witty, on-point and
highly pragmatic. Their examples are relevant, their anecdotes
purposeful. Given the state of the profession these days, it's
difficult to see how students of public relations could call
themselves current without first reading this smart collection of
essays." - James S. O'Rourke IV, Professor and Director, The Eugene
D. Fanning Center for Business Communication, University of Notre
Dame "Fitzpatrick and Bronstein have for every public relations
professional established a foundation to practice advocacy
ethically. Practice settings may change, but Fitzpatrick and
Bronstein demonstrate that the individual professional has an
ongoing ethical imperative to advocate responsibly. Fitzpatrick's
discussion of the PRSA Code of Ethics concept of advocacy (which
she helped draft) breaks new and helpful ground, bringing clarity
and substance to this crucial ingredient of most public relations
practice." - James E. Lukaszewski, Chairman and President, The
Lukaszewski Group Inc. Ethics in Public Relations: Responsible
Advocacy is the first book to identify universal principles of
responsible advocacy in public relations. In this engaging book,
editors Kathy Fitzpatrick and Carolyn Bronstein bring together
prominent authorities in the field to address theoretic and
practical issues that illustrate the broad scope and complexity of
responsible advocacy in 21st-century public relations. The
collection explores such matters as the fragile line between
ethical and legal public relations practices, ethical challenges in
building relationships with increasingly diverse publics, the
requirements of ethical advocacy online, ethical accountability in
organizational settings, the special ethical obligations of
nonprofit groups, and ethical mandates in cross-border public
relations.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
bundle available
