Feminists, Feminisms, and Advertising - Some Restrictions Apply (Hardcover)

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

General

Imprint:	Lexington Books
Country of origin:	United States
Release date:	October 2017
Editors:	Kim Golombisky • Peggy J. Kreshel
Contributors:	Jillian M. Baez • Carolyn Bronstein • Catherine A Coleman • Juliet Dee • Jean M. Grow • Xiaoqi Han • Leandra Hinojosa Hernandez • Joanna L Jenkins
Dimensions:	238 x 158 x 35mm (L x W x T)
Format:	Hardcover
Pages:	408
ISBN-13:	978-1-4985-2826-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Sociology, social studies > Gender studies > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-4985-2826-0
Barcode:	9781498528269

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