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Books > Reference & Interdisciplinary > Communication studies
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Feminists, Feminisms, and Advertising - Some Restrictions Apply (Hardcover)
Loot Price: R4,385
Discovery Miles 43 850
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Feminists, Feminisms, and Advertising - Some Restrictions Apply (Hardcover)
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Women and advertising are both globally ubiquitous. Yet advertising
remains one of the most unabashedly misogynist, heterosexist, and
racist industries. This edited volume of original unpublished
chapters is the first ever to offer explicitly feminist views on
advertising. Feminists, Feminisms, and Advertising provides
feminist analyses of the historical relationships between the
advertising industry and the women's movement in the United States.
Contributors consider the ways that advertisers encode race,
ethnicity, gender, and heteronormativity into advertising practices
and messages exported around the world. They further explore the
ways that intersectional audiences such as women of color, Latinas,
and lesbian and gay audiences decode, reinterpret, resist, and
subvert advertising. With this book, the editors and contributors
address the present lack of feminist scholarship, research,
knowledge, or curriculum in advertising, and begin a more honest
dialogue about diversity and intersectional gender in the
advertising academy as well as the advertising industry.
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